Here are the domain name registration results from this week’s 2 New gTLD launches:
.Okinawa entered general availability on the 14th of October. Okinawa prefecture is located in the southernmost of Japan. The purpose of .okinawa is to promote Okinawa and spread to the world Okinawa brand. .Okinawa had just 640 registrations after its first day of general availability.
Google Registry launched its second New gTLD .soy on the 15th of October. The .SOY domain will cater to the growing digital needs of the US Hispanic market, offering brands, publishers, and consumers a place to create, collaborate, and share. .Soy had just 182 registrations after its first day of general availability.
The “New gTLD 1st Day Registrations” include sunrise domain names as well as any domains registered by the registry or any founder’s program. Any registry is allowed to register up to 100 domains for it’s own use and give out another 100 as part of the New gTLD founder’s program.
(I am always comparing the same first hours from their 1st day for all New gTLDs. The hours between General Availability and the first zone files update.)