.London Domains In Priority Auctions Could End Up Available For Registration If No One Bids!

london-domainsAnother first from the .London registry, Valideus and Minds + Machines. I was just informed something remarkable about .London Priority Domains that have more than 1 application and therefore are entering an auction in a few days.

If no applicant enters the auction and makes the first bid then the domain name is released to the public and is available for registration!

It seems that the .London registry has no way of knowing who made the first application. But that is not the case because I know for a fact that Priority Program applications were submitted in real time to the registry and locked. Meaning that after you had submitted an application you couldn’t delete it. The applications were not submitted by registrars AFTER the priority program deadline ended.

So why doesn’t the registry check its records and award the domain name to the first application?

And even if they have somehow lost all the application timing details why not award the domain to one of the bidders randomly? So at least someone will be happy.

I understand that domains with 20 or 30 bidders are unlikely to end up without a bid but what about domains with just 2 applicants. If no one makes a bid then they both loose the domain. And that is crazy because they both have committed their funds and paid in advance thus effectively both have made the opening bid. Yes no one will get the domain.

And all this comes after I found out last week that .London auctions can last forever because of this auction rule: “If the leader changes at any time during the last 24 hours, the auction close will be extended for an additional 24 hours from the time the leadership changed.”

Here is the email I received today:

Your Dot London domain name application has now progressed to the auction stage of the Dot London Priority Period. Shortly you will be entering an auction to bid for your chosen domain. Prior to this, the Dot London Domain team, wanted to make you aware of a few things:

The email you have or will receive from “auctions.london” is from Dot London?s official auction provider. Please follow the instructions included within the email if you wish to participate in the auction for your desired domain name.
Not entering the auction, and therefore not placing a bid, will mean that you may not be eligible for the domain name. If all parties to an auction choose not to participate in the auction, the domain name will be released for general sale.

Yours faithfully,

Valideus Limited
For and on behalf of the .LONDON registry


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the OnlineDomain.com blog in 2012.


  1. When will you guys learn these registries only play by the rules that benefit them. Once they go back to public registration they will just charge a even higher premium for them. .London has some crazy premiums. Good luck

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