.London priority program auctions will be starting in about 2 weeks from now. Only problem is that according to the rules, the domain name auctions can last forever! Yes, you read that right! Here is what the FAQ says:
“If the leader changes at any time during the last 24 hours, the auction close will be extended for an additional 24 hours from the time the leadership changed.”
Auctions are powered by Pool.com. So if you are eligible to participate in an auction then you should receive an email from “auctions.london” and the email address “firstname.lastname@example.org”. Check your spam folder if you are expecting an email. The subject is “Account activation” so you might miss it.
If the .LONDON registry has received more than one valid application within the highest priority category in accordance with the London Priority Rules then the domain(s) will be reserved for the winning bidder in a short auction.
Here is what the email says:
You recently applied for one or more (see list below).LONDON domain name(s) through ******.
The .LONDON registry has received more than one valid application within the highest priority category in accordance with the London Priority Rules for the names listed below. As per .LONDON registry policies and its London Priority Rules, the domain(s) will be reserved for the winning bidder in a short auction.
You have been registered as a possible participant in the .LONDON Domain Auctions. Your account has been automatically created based on the information provided with your application. Before you can participate in any .LONDON auction, you must activate your account.
To activate your .LONDON account, please copy and paste the following link into your browser:
The account activation process includes the ability to set your password to one of your choosing. Once your account has been activated, you can begin participating in the .LONDON auctions. We will send you updates and information regarding the auctions as they become available.
Please note: Once you have activated your account, you will be able to login using the password you specified during the activation process.
Here is the activation website:
The email address you used to pre-order the domain names is then associated with this password.
Please note that auction fees DO NOT include domain registration fees which will be collected independently from Registrars. Also auction fees DO NOT include VAT (if applicable) and will be collected in addition to final auction price.
Domains that have pending auctions display this message in whois:
“This domain name is still pending validation and/or contention resolution.”
I then got an email that I have an upcoming auction:
Start Date: 07.10.2014 11:00:00 UTC
Close Date: 14.10.2014 11:00:00 UTC
The auction I am in has 16 bidders and the highest bidder number is at about 2500.
So I kept the best part for last. I was curious about the auction rules so I checked the FAQ.
How do auctions extend?
An auction will only close once the leader remains unchallenged for 24 hours prior to the scheduled closing. If the leader changes at any time during the last 24 hours, the auction close will be extended for an additional 24 hours from the time the leadership changed. This allows for bidders in multiple time zones around the world to have adequate time in the event they are outbid. Note that a change in auction value that results from the automatic posting of a rebid as a result of a bid placed by the proxy service does not result in a leadership change and would not extend the closing.
Yes, that is correct. Read it again: “If the leader changes at any time during the last 24 hours, the auction close will be extended for an additional 24 hours from the time the leadership changed.”
Sure, time zones are important but if you want to join the neverending auction, join .London.