Who Cares About New Domain Names? Google Does And You Should Too!

Google had a presentation on New gTLDs called “Who cares about new domain names? We do. If you want happy users, then you should too.” at the Google I/O in San Francisco.

This is how the New gTLD session was described by Google:
“The first new generic top-level domains are coming online, from .photography to .みんな. Who cares, you say? We do. We’ll tell you how the explosion of new domain names means cool things for the future of the web. But it isn’t all sunshine and rainbows. New domain names also creating unique challenges for developers. In fact, they may be impacting your products already. Join us to find out what’s happening, get a glimpse at what’s coming, and learn how to prepare.”

The speakers were:

  • Ben Fried – Vice President and Chief Information Officer, Google
  • Corey Goldfeder – Google engineer on the Domain Registry team in NYC
  • Kripa Krishnan – Technical Program Director at Google and works on the new gTLDs launch and acceptance program

Ben Fried said that Google Domains will offer all existing gTLDs, as many as possible New gTLDs and ccTLDs (2 so far). The system is not yet feature complete and still in beta. They will get feedback in the next couple of months and will build all the features of domain registration in one price. Domains will have 100 free sub-domains and redirects. Using the 4 website building partners will have an additional cost. Google Domains is only available in the US. Working on adding other countries.

The second speaker talks more about domain name validation of New gTLDs in applications.

Then Ben Fried speaks again at the end and there is some time for Q&A.

Watch below the video from the presentation:


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the OnlineDomain.com blog in 2012.


  1. Hello Konstantinos !

    Exponential traffic, velocity increase = Competition = opportunity= mature markets.

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)

  2. Yup, and by the look of it i see alot more people going for a new gTLD or considering in which to invest as domainers. Although most domainers don’t need by now google to tell them it’s important 🙂

  3. If I was being cynical, I would think that Google is using the whole new gTLD aspect as a stalking horse to test its registrar services for com/net/org offerings. Though Google isn’t generally thought of as a webhoster, it provides a lot of webhosting services to cookiecutter websites and others via sites.google.com and if it can convert some of these website owners to Google registrants, then it might become a global domain hosting player in a very short time.

  4. europeandomaincentre

    New gTLDs are not for domainers imo, given that it’s a completely different ballgame than .com. Just wrote a post about my 7 rules to choose between the new gTLDs, where I elaborate on this https://www.linkedin.com/today/post/article/20140703212354-6876987-7-ground-rules-to-make-you-avoid-guru-domains?trk=prof-post

    • Hi Christopher,
      your post contains a lot of inaccuracies e.g.:
      .london have received +100.000 applications until now
      .Cricket is destined to be a blockbuster.
      Any forum where there is a domain name discussion is dominated by domainers, who make a living reselling .com domains.
      Secondly, many domainers simply don’t understand the nature of the new TLDs.
      Currently 320 of these are live.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.