The Telegraph: “Dot-com to lose dominance by 2020”

The Telegragh posted an article today stating that Dot-com will lose dominance by 2020. “By the end of the decade, .com will no longer be the dominant web address ending, experts predict.”

According to NetNames’ Internet 2020 report, 92 per cent of large companies in the US, Britain, France and Germany are planning to invest in new domain names over the next three years, and 46 per cent say they already have begun to invest in this area.

I am not sure what this 46% has “begun” doing because new gtlds registrations are just about a million so far. And I assume that by dominance they mean that by 2020 there are going to be more new registration for new gtlds than for .com.

The report says that “Although .com will remain popular, registrations of new domain names will significantly overtake new registrations of .com and .net, as these established domains become saturated”.

“Dot-com domains currently make up 42 per cent of all web addresses, and have been the main driver for the exponential growth of the internet in the last 20 years, but domain name specialists are predicting that .com could lose dominance by 2020, as hundreds of new web address endings come online.”

“The internet is currently undergoing one of the biggest changes since its inception, with over 1,000 new web address endings coming onto the market this year – ranging from شبكة. (.web in Arabic) to .sexy, .technology and .singles. As a result, the web in 2020 will be a very different place to the one we know and use today.”

“Before this whole process began, there were only 22 so-called generic top-level domains (gTLDs), including well-known ones such as .com, .net and .org. The internet was rapidly running out of usable space, and valuable .com ‘real estate’ was shrinking.”

“The vast range of new addresses being launched, including geographical domain endings such as .london, .nyc, and international suffixes using Chinese, Russian and Arabic characters, will not only help to address this issue, but will also make the web more accessible to users worldwide.”

“As a result, .com, .net and country code top-level domains like .co.uk may well go out of fashion in favour of more descriptive, search-friendly and geographically-neutral web addresses.”

“The introduction of thousands of new domain name endings, ranging from .football to .shop and even .dog is set to dramatically change the way we search and navigate the web,” said Gary McIlraith, CEO of global domain name specialists NetNames.”For a start, the descriptive nature of new domain name suffixes will help internet users to memorise web addresses more easily. As a result, our research shows that the vast majority of users will be more likely to enter a domain name in one of the new web suffixes into their browser bar, making them less reliant on search engines to find a website.”
Sold.Domains

About Konstantinos Zournas

Konstantinos studied Computer Engineering and Computer Science in London and lives in Athens, Greece. He works on domain names, websites and software development. Has been online since 1995 & domaining since 2002.

8 comments

  1. “The introduction of thousands of new domain name endings, ranging from .football to .shop and even .dog is set to dramatically change the way we search and navigate the web,” said Gary McIlraith, CEO of global domain name specialists NetNames.”For a start, the descriptive nature of new domain name suffixes will help internet users to memorise web addresses more easily. As a result, our research shows that the vast majority of users will be more likely to enter a domain name in one of the new web suffixes into their browser bar, making them less reliant on search engines to find a website.”

  2. wouldnt it be nice if we could clearly state the exact nature of the future. now i do like some new tlds but ive gotta call foul on

    “descriptive nature of new domain name suffixes will help internet users to memorise web addresses more easily” nope JoeDomains and JoeDomains.com are a lot easier to remember than Joe-dot-domains, i can use the elft of the dot without the com to talk about my company, a new tld owner has to always use both

    “our research shows that the vast majority of users will be more likely to enter a domain name in one of the new web suffixes into their browser bar”

    this is truly amazing, they have researched something that may happen in the future, i wonder how big the data set is of what people will do in 2020… since it hasnt happened yet.

    wonderful journalism to say “experts say”.

    page

  3. Blasphemy ! Don’t let the hardcore .com crowd hear this, there can only be one ! 😉

  4. I really like the .international suffix maybe that will take over from the .com dominance

  5. Maybe in 100 years but not in 2020, it is too soon

    • lol 100 years keep wishing…

      The .com philics will be wallowing in their OCD bubbles come 10 years from now.

      joe.shoes is way better than joeshoes.com period!

      Remember when they said the computer would never be in every household or when the earth was flat?

      In the past it was easy to discredit and shun a new extension, now there is way to many extensions rolling out for this to happen, but the .com only guys are trying! lol

      .whatevers are the shortest word combos ever!, and will be the shortest word combos FOREVER!

      .com will have its place for brands etc but keywords will be in a .whatever world!

      Just my 0.02$

  6. i think so too
    i do not trust what other people are talking
    but for example. and thats what i trust.
    my girlfriend got two domains
    kimarts.ch and nicole gallery
    she deleted the kimarts.ch yesterday. she dont like the name with .ch anymore
    she likes .gallery and all her friends are stunned about it. gallery ??!! how do u get it ??!! …

Leave a Reply

Your email address will not be published. Required fields are marked *