Sunrise registration results for .tips, .diamonds, etc. (Sedo, Tiffany & Co, Cartier, Dropbox, Club Med)

I checked out the zone files from 4 new gTLDs that completed sunrise and went into general availability (Early Access Program (EAP)) on Wednesday and here are the results. Zone files only include domain names that have nameservers assigned. Registered domains with no nameservers don’t enter the zone files so these aren’t taken into account.

Number of sunrise domain name registrations:
.diamonds 81
.enterprises 110
.voyage 114
.tips 120

All 4 new gTLDs had very low sunrise registrations. .Clothing had 561 registrations and .technology had 374 sunrise registrations. Trademark holders can still buy domains in sunrise prices for a few days more.

Here are some notes on sunrise registrations:

Sedo GmbH bought the domain


Tiffany & Co., Inc. bought 8 .diamonds domain names:

German pharmaceutical company Merck KGaA continues buying junk like Why? Probably to stop the other Merck Pharmaceutical from registering these domains. Waste of money if you ask me.

Other companies wasting money instead of buying a DPML block include (sample domains):
Donna Karan (@Corporation Service Company):

Yahoo (@Mark Monitor):

Tumblr, Inc. (@Mark Monitor):

TD Ameritrade (@Mark Monitor):

Amazon (@Com Laude):

E. REMY MARTIN & Cie (@IP Mirror):

Other famous companies buying new gTLDs (sample domains):



Maserati S.p.A.:



Twentieth Century Fox:


World Trade Centers Association, Inc.:

Melbourne IT ltd:

Club Mediterranee SA:




About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the blog in 2012.


  1. Are these defensive registrations or will they be used for a marketing campaign in the future?

  2. Nobody knows that answer, only the marketing departments of the companies involved.

    When you own, and sell little trinkets for $400 onto tens of thousands, you really don’t care about spending a few grand on domains.

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