Sunrise registration results for .tips, .diamonds, etc. (Sedo, Tiffany & Co, Cartier, Dropbox, Club Med)

I checked out the zone files from 4 new gTLDs that completed sunrise and went into general availability (Early Access Program (EAP)) on Wednesday and here are the results. Zone files only include domain names that have nameservers assigned. Registered domains with no nameservers don’t enter the zone files so these aren’t taken into account.

Number of sunrise domain name registrations:
.diamonds 81
.enterprises 110
.voyage 114
.tips 120

All 4 new gTLDs had very low sunrise registrations. .Clothing had 561 registrations and .technology had 374 sunrise registrations. Trademark holders can still buy domains in sunrise prices for a few days more.

Here are some notes on sunrise registrations:

Sedo GmbH bought the domain

name sedo.tips.

Tiffany & Co., Inc. bought 8 .diamonds domain names:
elsaperetti.diamonds
rubedo.diamonds
1837.diamonds
tiffanyandco.diamonds
palomapicasso.diamonds
lucida.diamonds
atlas.diamonds
tiffany.diamonds

German pharmaceutical company Merck KGaA continues buying junk like merck.diamonds. Why? Probably to stop the other Merck Pharmaceutical from registering these domains. Waste of money if you ask me.

Other companies wasting money instead of buying a DPML block include (sample domains):
Donna Karan (@Corporation Service Company):
donnakaran.diamonds
dkny.diamonds

Yahoo (@Mark Monitor):
yahoo.diamonds
flickr.diamonds
maktoob.diamonds

Tumblr, Inc. (@Mark Monitor):
tumblr.diamonds

TD Ameritrade (@Mark Monitor):
tdameritrade.diamonds

Amazon (@Com Laude):
kindle.diamonds
aws.diamonds
prime.diamonds

E. REMY MARTIN & Cie (@IP Mirror):
louisxiii.diamonds
louis-xiii.diamonds

Other famous companies buying new gTLDs (sample domains):

MONTBLANC SIMPLO GmbH:
nicolasrieussec.diamonds
meisterstuck.diamonds

CARTIER INTERNATIONAL AG:
tortue.diamonds
timewalker.diamonds

Maserati S.p.A.:
maserati.enterprises

Citibank:
citigroup.enterprises
citi.enterprises
citibank.enterprises

Dropbox:
dropbox.enterprises

Twentieth Century Fox:
fox.enterprises
21cf.enterprises
fox.voyage

Microsoft:
windowsserver.enterprises
microsoftdynamics.enterprises
msn.voyage
powerpoint.tips
visio.tips
sharepoint.tips
kinect.tips
onenote.tips
halo.tips

World Trade Centers Association, Inc.:
worldtradecenter.enterprises
wtc.enterprises

Melbourne IT ltd:
melbourneit.enterprises

Club Mediterranee SA:
club-med.voyage
clubmed.voyage

Michelin:
michelin.voyage
bibendum.voyage

Apple:
ipad.tips
icloud.tips
iphone.tips
mac.tips
apple.tips

Sold.Domains

About Konstantinos Zournas

Konstantinos studied Computer Engineering and Computer Science in London and lives in Athens, Greece. He loves domains and building websites. He is online since 1995, learned about html in 1996 and got into domains in 2002. He started the OnlineDomain.com blog in 2012.

3 comments

  1. Are these defensive registrations or will they be used for a marketing campaign in the future?

  2. Nobody knows that answer, only the marketing departments of the companies involved.

    When you own Tiffany.com, Tiffanys.com and sell little trinkets for $400 onto tens of thousands, you really don’t care about spending a few grand on domains.

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