Archeo (Marchex) announced its Q1 domain sales today with $1.4 million from 50 domains sold for an average $27,233. Archeo published the top 20 sales of the quarter and the number 1 spot was taken by Swash.com that was bought by Procter & Gamble.
Procter & Gamble was found guilty of Reverse Domain Name Hijacking as Marchex’s Swash.com was saved in UDRP. Procter & Gamble lied to the WIPO Panel and tried to cheat it’s way into stealing the domain name Swash.com but the company was outed by the Complainant and the 3 member Panel that denied the complaint.
Procter & Gamble tried to steal the domain name by paying only 5-10K USD in UDRP and lawyer fees but that backfired. The company probably ended up paying a lot more than if it hadn’t filed for that UDRP complaint. I am sure that Marchex understood how desperate Procter & Gamble was for the domain and doubled its price and of course added all the UDRP response cost. Procter & Gamble probably paid mid 6 figures for the domain Swash.com. Lesson learned.