Procter & Gamble buys the domain Swash.com from Marchex after found guilty of RDNH

Archeo (Marchex) announced its Q1 domain sales today with $1.4 million from 50 domains sold for an average $27,233. Archeo published the top 20 sales of the quarter and the number 1 spot was taken by Swash.com that was bought by Procter & Gamble.

Procter & Gamble was found guilty of Reverse Domain Name Hijacking as Marchex’s Swash.com was saved in UDRP. Procter & Gamble lied to the WIPO Panel and tried to cheat it’s way into stealing the domain name  Swash.com but the company was outed by the Complainant and the 3 member Panel that denied the complaint.

Procter & Gamble tried to steal the domain name by paying only 5-10K USD in UDRP and lawyer fees but that backfired. The company probably ended up paying a lot more than if it hadn’t filed for that UDRP complaint. I am sure that Marchex understood how desperate Procter & Gamble was for the domain and doubled its price and of course added all the UDRP response cost. Procter & Gamble probably paid mid 6 figures for the domain Swash.com. Lesson learned.

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About Konstantinos Zournas

Konstantinos studied Computer Engineering and Computer Science in London and lives in Athens, Greece. He loves domains and building websites. He is online since 1995, learned about html in 1996 and got into domains in 2002. He started the OnlineDomain.com blog in 2012.

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