Archeo, Inc., a division of Marchex, Inc. (NASDAQ: MCHX), today announced domain sales for the first quarter of 2013 were $1.4 million, which was comprised of 50 domains sold.
In the fourth quarter of 2012, 31 domains were sold for $863,000. The average price of a domain in the first quarter of 2013 was $27,233 as compared to $27,823 in the fourth quarter of 2012.
“Our focus in the first quarter was adding people and technology to scale our domain marketplace,” said Rod Diefendorf, Archeo Chief Operating Officer. “These sales figures during this initial stage of Archeo’s development help illustrate the value of our domain assets and position us well for the future.”
In November 2012, Marchex, Inc. announced its intention to spin off its domain assets into Archeo, a separate public company that would function as a premium domain and advertising marketplace. The spin-off is expected to be finalized this summer.
Marchex also published a sample list in November 2012 of 2,000 of its more than 200,000 top domains. Only a few domains have been sold since then, highlighting the considerable depth to the portfolio, Diefendorf said.
“We feel good about Archeo’s progress in the first quarter,” Diefendorf said. “We’re establishing a great team and a scalable platform to take this marketplace to the next level.”
Below is a list of the top 20 domains sold in the first quarter of 2013.
Archeo, Inc., a division of Marchex, Inc., is a premium domain and advertising marketplace that enables the buying, selling and development of digital properties and advertising inventory. In November of 2012, Marchex announced its intention to spin-off Archeo into a distinct, publicly-traded entity. Archeo has filed an initial Form 10 Registration Statement with the U.S. Securities and Exchange Commission in connection with Marchex’s previously announced plan to pursue the separation of its business into two public companies which is expected to be completed in 2013.
Upon completion of the spin-off transaction, Archeo’s technology-based business will be comprised of two complementary areas: (1) a Domain Marketplace, which includes our platform to purchase, manage and sell domains, including more than 200,000 domains which we own today; and (2) an Advertising Marketplace, which includes our online and mobile advertising network, where we sell advertising on a variety of publishers and on our own digital properties.
Sales of a million a quarter isn’t going to pay the light bill let alone a CEO and salesforce
If I judge from the average sales price they don’t seem eager to sell.