It’s nice to know you sold at the right price

Two weeks back, Sedo reported that the domain name Assurance.org was the “Top “other” TLD” in their weekly sales report. The domain was sold at 16,500 EUR or $22,050 USD. The domain sounded familiar and after a second I realized that had sold the domain a few years back. I checked immediately and found out that I had sold it for $18,000 back in September 2009. My buyer at the time was the seller now.

I caught Assurance.org in a drop in 2005 and paid about $80 for the backorder.

I was relieved to see that I had sold the domain at a pretty good price and very close to the price that it was sold 3.5 years later. It’s doesn’t feel good when you sell a domain and someone flips it for x10 what you sold it for…

Actually the seller made a profit but not all that much. Depending on how the domain was sold (Sedo or SedoMLS) he got net 14,025 Euro (-15% 2475) or net 13,200 Euro (-20% 3300).
(The domain was transferred to Go Daddy so it is possible that the domain was bought through GoDaddy that is a SedoMLS partner)

On September 8, 2009 the buyer had paid $18,000 USD plus the escrow fee and that had a total cost of $18,196.30 or 12694 Euro.

So 3.5 years later he made either 1331 Euro ($1779) with the 15% Sedo fee or 236 Euro ($315) with the 20% Sedo MLS fee. Of course he made some money from PPC in the 3.5 years as well.

I am not sure if the buyer was looking to unload the domain for the past 3.5 years… !8k USD was a bit high for a reseller to pay and sit on a domain for years looking to double it’s investment.

Sold.Domains

About Konstantinos Zournas

Konstantinos studied Computer Engineering and Computer Science in London and lives in Athens, Greece. He works on domain names, websites and software development. Has been online since 1995 & domaining since 2002.

3 comments

  1. That’s great sale you made earlier. Congrats!
    It feels better when everything goes in right direction…

  2. Way to go! Usually it works out the other way 😉

  3. It’s a great French keyword, the other factor is maybe the first buyer made some ppc income with it during the years they held it, but who knows? That was a great return for you on a cheap backorder. I’m sure everyone hates to see a domain they sold, sell for much more later on, but it’s something you have to accept in this business. Remember what happened with that cam roulette domain a while back?

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