BindersFullOfWomen.XXX did not sell for even $0.99 at Ebay. On the 16th of October during the presidential debate Mitt Romney said that when he was governor and filling his cabinet, women’s groups brought him “whole binders full of women.” The catchphrase “binders full of women” went viral at Twitter and Facebook immediately. Soon after that a domain registration flood started and lasted a few days with every possible variation of the phrase “binders full of women” being registered:
But the registration that made the news (Huffington Post, Domain Gang) was that of BindersFullOfMoney.xxx because of the porn applications the domain could have contradicting with Romney’s anti-porn campaign.
But the domain had no value then and it certainly doesn’t have any value now that everybody has forgotten about it. Not just the .xxx but all of the these domains. Even the .com is useless after the first couple of days. I doubt that traffic would cover registration costs if the domain was parked. (It isn’t parked. A super PAC backed by George Soros got it.) Let alone the .xxx which had a fraction of the .com traffic and a $80 registration bill to cover.
Stuart Lawley, CEO of ICM Registry, said that registering BindersFullOfMoney.xxx was a good idea and a great name for an adult website. Of course Stuart is the CEO of the .xxx registry and it is his job to say that any .xxx registration is a good idea. And to his company it is! I don’t blame him, I would do the same. But I just don’t see any potential in this domain. There never was any potential. These are domains that are registered in the heat of the moment and never materialize in anything.
The owner of BindersFullOfMoney.xxx tried to flip it at ebay. After 3 auctions: NOT A SINGLE BID. The last auction had a buy it now price of just $100. It didn’t even get the opening bid for $0.99.
So all these people dropped all their money down the drain. These “1-day” domains 99,9% of the time have to real value and no application after the novelty is forgotten. Of course that 0,1% value is saved for the .com only. Don’t buy the dead celebrity domains or the hurricane domains. Stop registering these and try and find a domain that has at least some value to you. Something that you believe that one day can be great.
The names alone are obviously going to die quickly based on the trend passing, but if some of these owners setup blogs on these names there is plenty of content to add value to the names. Trend domaining is risky, especially when it comes to the political landscape. I don’t know if I would call them 1-day domains, but I can see how they could appear that way.
What about the the hundreds of hurricane domains before the hurricane. Who is going to visit hurricane-sandy-2012.com?
Especially if the hurricane(not sandy) just misses a major city. 99.9% is garbage.