.Club announced some price changes and additions to their Tier premium names available through the registrar channel, including the addition of many high-value names that have never been offered by registrars.
.Club is adding a NEW tier with a suggested retail price of $19,000, containing approximately 117 names. These are names that were previously priced between $20,000 and $49,999 and have been re-priced so that the registry can make them available at the registrar level. These names will also be listed at the revised pricing at Names.club and other marketplaces.
Here are some domains in this new tier: Boat.club, Biking.club, Vitamin.club, Reward.club and more (see the short teaser video below).
To make room for the new tier, .Club is eliminating the premium tier that had a $3,000 suggested retail price. Names that were previously in this tier have been re-priced and moved either into the $2,000 retail tier or the $5,000 retail tier. In addition to the new names, approximately 500 LN and NL .CLUB names have been moved into the $500 retail tier.
All .CLUB premium names have a low standard renewal fee. .Club has also announced that wholesale prices for .club registrations and renewals are going up in each of the next 3 years.
With wide distribution worldwide, the registrar channel remains a significant driver of the .club daily premium name sales so the registry is glad to be able to add some of their best names to the registrar inventory. With the addition of the new tier, registrars can now offer .CLUB premium names with suggested prices ranging from $20.00 to $19,000. Not all registrars follow the suggested pricing so buyers should shop around and compare.
Big yawn, the extension is a sinking ship.
Currently, premium domain names are chosen by the domain registry and entirely depending on the target audience. This actually hurts domain trading business as the domain trader who would register these domain names and possibly develop them into a website to increase their value is pushed-out of the equation, while the registry tries to maximize its profit.