The domain name Purple.com was sold for $900,000

The domain name Purple.com was sold for $900,000 in 2017.

The sales price was reported in a SEC filing from PURPLE INNOVATION, LLC. (Note 5, Page 14)

Purple Innovation is an American comfort technology company based in Alpine, Utah, USA. It specializes in the direct-to-consumer sale of mattresses, seat cushions, back cushions, pillows and platform bases.

The previous owner was not even considering selling the domain name. Well, that is until he received the $900k offer!

The new owner, Purple Innovation, is now using the domain name as their primary website:

The seller, that originally bought the domain name in 1994, was only displaying a purple color on the Purple.com website and a FAQ:

Purple.com Frequently Asked Questions


Q: I received some spam from purple.com
A: Please see the abuse page.

Q: Where is the purple?
A: HereQ: Can buy or lease purple?
A: Buy, no. Lease, maybe.

Q: I like purple! What can I do?
A: You can be a part of the purple affinity program!

Q: This is really lilac / pink / other, not exactly purple. Could you make it more purple?
A: No. (What color it appears is also dependent on your monitor and its calibration.) Actually, the page used to be #DD00FF from circa 1994 until late 2006, resulting in numerous complaints that it was not quite purple. On 6-Nov-2006 I changed it to #7D26CD based on various recommendations. It’s darker than the old purple, but more clearly purple. You can compare it to blue here.

Q: Are there any games?
A: You can chase the purple squirrel. He is animated against a purple background. Click on him to win. The game restarts immediately after each win, only the squirrel knows.

Q: How long has purple been here?
A: Since 1994. Here’s an old response from whois when I still used NSI.

(Thanks to  from Leap.com for discovering the sales price.)

Sold.Domains

About Konstantinos Zournas

Konstantinos studied Computer Engineering and Computer Science in London and lives in Athens, Greece. He works on domain names, websites and software development. Has been online since 1995 & domaining since 2002.

5 comments

  1. At least this time you do not have domainers serving and drinking purple Kool-Aid about what a good sale it was and how nice the emperor’s new clothes look.

    https://www.thedomains.com/2018/03/17/purple-com-sold-for-900000/#comment-226356

  2. Hello Konstantinos,
    As you know, ( .COM Equimoditty Platform Assets ) are strategically Superior (TAX SHELTERS ) whose multiples compound Internally without Cash infusions. They are the purest TAX SHELTERS to ever come on the scene. Purple.com is one of many examples, of the really smart moneys Asset allocation choices, that savvy Tax accountants are recommending to their High Net worth clients. SMART !
    JAS
    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) (Former Rockefeller IBEC Marketing Intelligence Analyst/Strategist) (Licensed CBOE Commodity Hedge Strategist) (Domain Master )http://www.UseBiz.com

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