Domain Market

Mike Mann: “the final [price] is always gut but I have all the data to be correct”

Mike Mann talked on Facebook how he goes about repricing 150,000 of his domain names.

Prices for most of his domains are going down but prices for the best ones are going way up:

“In repricing 150,000 domain names the best ones are going way up, but most are going down; some are going way down like schools and churches and .org nonprofits, etc; I feel like I’m doing them a favor, but not really because they won’t buy the names at all unless they are dirt cheap.”

When asked “How much of the price is gut feel? And how much data backed?” he replied:

the final is always gut but I have all the data to be correct

Here are some other Mike Mann’s quotes from the past few days:

“Now is the time to get real pissed at the snake oil sales companies that convinced you to “invest” in new gTLD domain extensions.”

“Think of buying a super premium .Com for your company like insurance. It insures your branding won’t suck.”

Mike Mann had a “fight” last week with Andrew Rosener over quantity and quality in domain name portfolios.


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the blog in 2012.


  1. Not all the new gTLD’s are worthless, just like not all .com’s are worthless (But a lot of them are, as we all know). Blanketed statements that group everything as being bad just because one person doesn’t invest in them is what’s wrong with the industry. Influencers tend to claim their own investments are the only true way to go and everything else is worthless, which is the farthest from the truth, but it benefits their niche campaigning strategy.

    It’s like taking a brain surgeons word for it when he says your plumbing at home can’t be fixed and that you’ll need to gut the entire house. While the surgeon may have validity in his field of brain surgery, his advice on home plumbing may not be the best source for accuracy. Call a plumber for your plumbing questions! 😉 (E.g. .com legacy and new gTLD’s are completely different niche markets with different variables. Call someone that actually invests in ngtld’s with your ngtld related questions!). 🙂

    • Not all “influencers” are like that.

      You surgeon/plumber analogy is not accurate. People selling .com domains or any domains know what domains companies are looking to buy.

      • I agree with you, not all influencers are like that. We can sit back and watch their targeted campaigns to know which ones are though.

        You may be right about comparing plumbers to surgeons, so let’s help make that analogy hit home better since they were 2 different industries in my previous analogy.

        Keeping things easy to understand and in the same industry, of say, construction, let’s call on Carpenters (.COMers) Vs. Painters (New gTLDers). Both are in the construction (Domain) industry but have different skill sets/expertise. Expecting a carpenter (.COMer) to have all the answers to your painting (nGTLD) needs isn’t very practical, so you normally speak with a painter (New gTLDer) with those types of questions for accuracy and vice versa, if you have a carpentry (.COMer) question, you ask a carpenter (.COMer).

        As you can see in the new analogy above, it is important to take one’s actual skill sets into account when seeking authoritative accuracy. The domain industry is no different than other industries in the respect that there are hundreds of thousands of different skill sets people can specialize in within the industry itself.

        It’s generally not as common to find one person (Influencer) that mastered every single skill within an industry. Though, they may have a team, where each person contributes to the collective.

        All I’m saying is that people should keep that in mind when they have questions, so that they get more accurate answers instead of influenced ones. ?

      • A more accurate analogy will be a painter who is recommending a white paint for a house, and another painter who is recommending a black paint for the same house.

        Domainers who against NewgTLDs know even more than domainers who support them.

        By the way, I’ve been reading your comments, and promotion of NewgTLDs, but I have not once read where you deal with the main issue why these new TLDs are not flying off the shelf:

        That main issue is lack of authoritative, third party, and government regulation; a NewgTLD Registry can raise price on a registrant after giving some kind of advance notice that it intends to do so, and there’s no limit to what it could raise that price; it could come after you’ve built-out the site, and perhaps became very successful, and it could come even if you didn’t build it out. It could go up as high as $150,000, or in theory, one million dollars. If the Registry simply covets the name, it could yank it from you by so many ways. That’s the bane of the NewgTLDs, not necessarily because they are new, and nobody knows about. I think that’s the theory you have been promulgating.

        Dot Com, and ccTLDs have some type of government regulation, as to price, and standard use. Dot Com is not Verisigns property. They only hold a fiduciary responsibility to run it. They can’t raise price willy-nilly. The NewgTLDs are private properties. Please deal with this issue as tightly as possible.

      • My comment above, or below, is addressed to Mr. Eric Lyon.

      • – Not investing into new gTLD’s based on a fear that they may or may not be coveted is more of a conspiracy theory than anything else. Fear is a huge factor in preventing people from all types of investments, not just new gTLDs. As with all investments, there is a risk.

        I don’t promote ngTLDs, I simply ask that they get the credit they deserve.

        I’ve provided links over the years in many of my comments regarding new gTLDs. You may have missed them.

        This isn’t about any extension being better or more valuable than .com. .com will retain it’s top values for a long time, however, new gTLDs will always have a place in the future industry landscape on some level and continue to generate profits (Even though they are not as much as .com’s).

        As for new gTLDs not flying off the shelf, it’s partly that fear of something new you mentioned. Other than that, small businesses are investing in them just fine. You can see a plethora of them in use here: – Some pretty creative uses.

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