Mike Mann says average domain name sale prices have doubled over the last 18 months

Mike Mann said on Facebook that the average premium domain sale prices have doubled in the last 18 months. Appraised values have doubled as well.

Mike Mann is the owner of that offers more than 250,000 premium domain names for sale.

This is what he said on his Facebook account:

Average premium domain sales price at our market has doubled in the last 18 months like Moore’s law, from around $1300 to around $2600, and appraised values have gone from around $4000 to around $8000 in same period.

Mike shares some of his sales in his Facebook and Twitter accounts. Here is my latest report on Mike’s reported sales. The average domain sales price from the reported sales in November was $6,417. Of course these are only the sales that Mike wants to report and not all his sales.

He also made a comment about the cost of domain name replacement inventory.

average cost and cost of replacement inventory is very low

So it seems that Mike Mann is seeing prices going up in the domain name market and the since the replacement cost is still low the industry has room to grow.

Personally I almost never sell domains to end users for less than $1,500 no matter how bad a domain name is. That is because of the cost of the transaction (escrow fees, transfers fees, bank fee, accounting fees, etc.) and the cost of my time. And also because we as an industry must keep prices up. Selling aged domains for less than $1,000 is almost an insult to what we do.

My average sales price is higher than $2,600, more like $5,000+, but I don’t have the same volume of sales as Mike and certainly I don’t have the same renewals to pay every year.


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the blog in 2012.


  1. “…we as an industry must keep prices up. Selling aged domains for less than $1,000 is almost an insult to what we do.”

    Very well said!

    If only everyone in our industry would follow that advice (where feasible) you’d see prices go up 10x

    • NameFind is depressing prices down.
      Has flooded the market with good domains going cheap.
      Affects all the other speculators.
      With Berkens owning them, you at least knew they stayed strongly priced.

      • I was thinking the same thing last week.
        We don’t know exact prices but I have been watching Berkens tweets about his old domains now sold by GoDaddy and they are going fast so they must be going cheap.

      • I see the BIN in Domain Tools look ups, they are low.
        What I would class as five figures, they are at four.

  2. Aftermarket costs have doubled if anything has, I think the simplest thing Mike Mann can do is compare 2015, and 2016 sales, and they should be x2 for 2016, and if not, then prices have not doubled.

    Domains need to be more pricey for sure, especially top tier ones.

  3. $1,500 is a good base/starting point for sales. That or the 8 times revs multiple established by the Yun Ye portfolio.

  4. “Mike Mann said sells and appraisal have doubled over the last 18months”? But Mike Mann purchasing style never changed, over the last 18months. He buys domain names for reg fees and sell it for xxxxPlus. ?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.