Rightside plans to sell more New gTLD domains using registrars and domain brokers

Rightside wants to make it easier for people to buy its New gTLD Platinum domain name inventory so today it launched two new programs that will expand access to high-value premium domains across all 40 top level domains (TLDs) in the Rightside portfolio.

The first program, Platinum Edge, provides Registrars access to Rightside’s premium Platinum domains, offers low renewal cost, and provides a team dedicated to helping participating registrars build highly profitable revenue streams.

The second program, the Platinum Brokerage Program, delivers priority access to Rightside’s highest-value domains to domain brokers interested in selling this inventory. The program provides commissioned sales, low cost renewals and eliminating the burden of upfront investments and carrying costs while also providing resources and tools. Participants that register interest in selling a particular domain receive a level of exclusivity during the process of negotiating a deal.

Here are the complete details as published by Rightside today:

Maximizing Domain Profits and Revenue
Merchandising high-value domains has long been a challenge for the domain industry, and Rightside is committed to making the process of selling and acquiring the highest-value domain names as simple as possible. The newly launched Platinum Edge program enables Registrars to sell Rightside’s Platinum domains at a low renewal rate while also providing marketing support and materials to Registrar partners. Platinum domains represent the highest value inventory across Rightside’s 40 new TLDs, as determined by popular search terms and geographical and industry specificity. The Platinum Edge program allows Registrars to offer individuals and brands the best possible domain for their needs.

The Platinum Brokerage program offers similar benefits to brokers, providing commissioned sales, low cost renewals and eliminating the burden of upfront investments and carrying costs. The Platinum Brokerage program gives access to Rightside’s most valuable domains while also providing resources and tools. Program participants don’t have to buy a Platinum domain in order to sell the domain, and participants that register interest in selling a particular domain receive a level of exclusivity during the process of negotiating a deal. Both programs provide a great opportunity to increase revenue through the sale of Rightside’s Platinum domain inventory.

The programs will be showcased at the 2017 NamesCon domain name industry conference taking place at the Tropicana Hotel in Las Vegas, January 22-25. NamesCon has evolved into the premiere conference for an industry that is changing rapidly, expanding its reach to new corners of the globe and redefining the way people think about and utilize domains.

“NamesCon has become one of the best opportunities for brands and individuals invested in the domain industry to share news and ideas,” said Taryn Naidu, CEO of Rightside. “This is an incredibly exciting time for the domain industry and we’re thrilled to announce two amazing new programs at NamesCon to drive the industry to new heights in 2017.”

Finding Rightside at NamesCon
In addition to being a Gold Sponsor and running Booth #35 at NamesCon, the Rightside team is hosting and participating in numerous sessions, including;

  • Sunday, January 22:
    – Increasing the Value of New Domains in the Secondary Market, 2:00-2:45 PM
    – Rightside Opening Reception, 7:00-11:00 PM
  • Monday, January 23:
    – Best Practices: Selling Domains Through Hosting, 11:00-11:45 AM
    – 10 Ways to Creatively Use Domain Names in Your Marketing and Branding Campaigns, 1:00-1:45 PM
    – The State of Premium Domains in 2017, 2:00-2:45 PM
  • Tuesday, January 24:
    – Head to Head: Comparing Domain Registrars, 1:00-1:45 PM
  • Wednesday, January 25:
    – Executive Roundtable: Industry Trends Forecast for 2017, 2:00-2:45 PM
  • As live streaming continues to grow exponentially, and .LIVE remains the TLD of choice among live streamers, Rightside will host live streams of several NamesCon sessions at www.namescon.live.
  • Richard Lau (Founder of NamesCon) will be joining the Connecting the Dots Webcast on January 18th, sign up at ctd.live/register

About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the OnlineDomain.com blog in 2012.


  1. To me, the hubbub over new gtlds will be short lived. My 2017 prediction? All will fizzle out like a wet firecracker.

  2. Meanwhile Donuts recently reserved loads of their names back. Do they want to implement the same scheme?

  3. Is clear, Rightside, Donuts, ,,,, they are all domainers. Just track what are they doing since the lunch the gtlds. They don’t mind hurting your domain business. You are for them “end user” or “support while the end user is ready to play” The sad thing about this is that the registrars are involved.
    I don’t know if they will be fail with the gtlds, but now I think the numbers are not good.

  4. This is a stupid idea, your just locking up names.

    I am so glad I sold my stock in this company. This company could be so much better if they had proper management, actually the domaining community could be this thing out as a whole, and just rid all this stupidity.

    Just put a fair price on your domains, not $60,000 per year.

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