Results From The First .Shop Domain Name Auction

Yesterday, GMO Registry partnered with Alibaba Group to hold the first ever auction of .shop domain names. That was the first opportunity to bid for .shop premium names.

Around 20 names were put up for auction, under the theme of “shopping”. The auction targeted the Chinese market and featured numbers that are considered lucky in addition to Chinese words. All 20 names were sold for a total of RMB 391,131 (US$58,583).

.Shop domains launch tomorrow Thursday September 1 at 15:00 UTC with the Early Access Program (EAP). Registration prices for day 1 of the EAP start at about $30,000. The .shop General Availability starts on September 26.

Here are the top 5 sellers from the .shop auction:

Domain Name
Winning Bid
RMB 70,000 (US$10,480)
To be continuously profitable
RMB 66,000 (US$9,881)
RMB 59,222 (US$8,866)
RMB 24,001 (US$3,593)
Present, Gift
RMB 24,000 (US$3,590)
Mother and child



About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the blog in 2012.


  1. pretty lack luster for the gltiz and glam of the China market

  2. So it is ok to have a vowel …… but only in the extension LOL

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