Braden Pollock, a well known domainer and owner of Legal Brand Marketing, revealed during a Domaining Europe session that he recently bought the domain name Pleasure.com. The domain name was bought through a broker for an undisclosed amount. The deal almost went south as the seller got a higher offer after agreeing with Braden Pollock to sell the domain name. The offer was for $5,000 more than the agreed price. Finally, the two parties agreed to go through with the sale for the agreed price. The transaction was completed in early March, 2015. The seller from Houston owned the domain name since at least 2002. He was probably the original registrant back in 1994. Braden Pollock is a domainer and serial entrepreneur who owns several companies, both online and off. Braden owns ScienceFiction.com and several franchises of Smart Start, an ignition interlock provider with service locations throughout the US (IgnitionInterlock.com, SmartStartofCalifornia.com, etc). He has an equity interest in several other businesses including The Grooming Network (StraightRazors.com, etc), FashionMetric.com and Epik.com. His domain portfolio is well into the thousands of names with a current focus on premium one-word .com names.