Mail Online ( buys domain name for £1m-plus

The Guardian wrote an article today about Mail Online is switching from the domain name to a .com domain name. After negotiations with the US paper “Charleston Daily Mail” that owned the domain name owner Daily Mail & General Trust is thought to have paid potentially as much as £1m-plus to buy the .com domain name. has been owned by Charleston Daily Mail, part of John Paton’s Digital First Media group, since 1996.

Charleston Daily Mail has made an announcement on the informing it’s readers for their change from the sold domain name to the new homepage of the newspaper at

“Dear Reader,

The Daily Mail has recently changed its website address to If you’re reading this message then you have arrived at The Charleston Daily Mail using our old website address. In a few moments, you will be automatically redirected to the Charleston Daily Mail news website where you can continue to read our news.”

DMGT also owns the domain name, that currently redirects to the existing website.

Guardian News & Media made a similar move to a .com domain name,, last July.

“The technically challenging domain shift will see the 161 million monthly unique browsers who visit instead land on”

“The US market is hugely important for the Daily Mail as well as other international digital publishers and a domain name just doesn’t cut it in ad sales over there,” said one source.


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the blog in 2012.


  1. Fair valuation. Congrats to buyer and seller.

  2. The indicates the continuing trend of non-US firms migrating to .com. .com still has the momentum.

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