I created a ranking system for all gTLDs, old and new, so I can place the new gTLDs in this ranking system as they come out. This way I can have a reference as to how to judge new gTLDs. This ranking is a combination of total number of registrations and overall domain investing potential. Total number of registrations is an indication of end user acceptance but not a definite one.
Established in 1985 the king is here to stay. .com isn’t going away like most of the new gTLD registries want end users to believe. Domainers know this and most end-users know it too. Registries know it as well but when you start at the bottom the easiest way to get to the top is to attack the leader. Well, no one is getting to the top.
.org and .net
Established in 1985 also with millions of domain name registrations and websites. .net may take a small hit after the introduction of new TLDs but will still be very strong.
.info, .biz and ccTLDs like .de, .co.uk, .me, .co, .tv, .es, .fr, .com.au etc.
These TLDs have a lot of domain name registrations, have a long track of reported domain sales and/or are very popular in their respective countries. This is the level where all new gTLDs dream of reaching in 5 years. Only a few may if ever will succeed. (.web, .online, .blog, .shop) There is money to be made here for everybody involved.
Community, geographic, generic new gTLDs
This is a good tier to be in. Registries will make money, some end users will be happy but the gTLDs don’t have a broad domain investing potential. What you find here is specialized new gTLDs like .green or .car, limited reach gTLDs like .gay or .club and community based gTLDs like .law or .med. And of course there are the geo new gTLDs like .berlin or .africa. A couple of geographic new gTLDs (.nyc, .london) have the potential to reach Tier 2.
Ugly (.mobi, .horse or .xyz), restricted (.travel), IDNs or poorly marketed (.name)
This is the Tier that no gTLD wants to be in. This is where the bulk of the new gTLDs will be. Sorry but there is no interest whatsoever in a few of the new gTLDs. .horse might have a handful of interesting domains like buy.horse or race.horse but other than that nothing. .xyz may have the best intentions and the best people behind it but it is just too ugly and not relevant. There will be very few money to be made by domain investors, registries will barely make it (if they make it), most end users will not know these TLDs exist.
Brands new gTLDs
No domain investing or end user interest. Except maybe for the money that is going to be spent by those companies promoting .brands and increasing awareness on new gTLDs.
I hope that this ranking system is useful to other people as well. Please note that I don’t say go out and buy whatever .web or .online domain you can find or don’t buy a certain new gTLD at all. It all depends on how much premium new gTLD domains are going to be sold for and how much renewals are going to cost. In investing you always want to buy low and sell high. You can buy a Tier 4 domain name and still be very happy with the returns.