Auction reserves are a bit tricky: Shane takes a small hit at Namejet…

I was out eating steaks and drinking red wine yesterday and when I came back home I had a look at my auction history at Namejet. I saw that the domain had been sold for $520.

I was sure I had seen the domain before so I checked my bidding history only to find this domain listed 3 times. Back in October 2012 I was the second bidder for the first auction. I later found out that Shane Cultra was the winner. My bid was for $788 and Shane got the domain for $798.

It appears that Shane tried to sell the domain at Namejet again this past April. Highest bid was $810 but the domain didn’t sell as the reserve was not met. Today the domain sold for $520 that was Shane’s reserve.

The most interesting fact is that the $520 winner today was also the winner in April when the bidder had made a $810 bid.

So Shane took a small hit selling this domain yesterday $798-$520= $278(plus namejet fees) instead of a $12 profit that would have resulted in an even smaller hit after namejet fees back in April. It’s nothing much and I think a little more cash is always welcome during the holidays. And I am sure he has sold other domain at Namejet for a good profit.

Reserves are a bit tricky. If Shane had a smaller reserve the first time he would sold the domain at a higher price. And if he had a higher reserve yesterday he might have sold the domain for more or not have sold it at all.

I generally don’t agree putting the same domain name for auction very often especially when the same auction house is used. A lot of domainers are impulse buyers and impulse is pretty much worn out after 3 auctions for the same domain in 14 months.

If you wonder why I didn’t bid. The answer is simple. As I said I was out eating steaks and drinking wine during auction time. Mark knows what I talking about… 🙂 It is about 22.00 when namejet auctions end here in Greece. And I spent $7k on a domain yesterday so my spending spree is pretty much over for this year!

BTW I am a bit jealous of Shane’s trophy… 🙂


About Konstantinos Zournas

Studied Computer Engineering and Computer Science in London, UK and now living in Athens, Greece. Love domains and building websites. Went online in 1995, learned about HTML in 1996 and about domains in 2002. Started publishing the blog in 2012.


  1. With Flippa being hot for .info’s it is a surprise any domainer would be listing a .info domain anywhere else.

  2. I expect Shane to win $300 in a single roll of dice in Vegas, so no big losses there.

  3. They ran a special this past week with 1/2 off listing prices for domains only. The promo should have ran out but it looks like they still showing $15 on their sell page.

  4. I am wondering what $7k bought? 🙂

  5. Yes going out drinking and eating saves me money also.

    And I think Shane will survive…

  6. I also took a hit on Lost a few hundred dollars on the sale at $5200. BUT did fine on the rest of my list and overall made 10%. Not great but the purpose of the auctions was to raise a little cash for a new purchase. I’ve said before that my business runs on steady income, cashflow, and profits. In order to buy new names I have to have sales or income from the sites pay for it. But I want to buy a five figure name so I had to sell a few names. I felt it was worth making little to no profits on the name and combining the collective value of all and buying one good name. Call it a reorganization. Like Mark said, I think I’m going to survive and like Theo said, I lost and gained more in one bet at the Sportsbook than I did on the entire auction. Now that’s stupid, losing a little in an auction happens

  7. Of course. Working on building out and from this years’ purchase

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