DomainNameSales (DNS) announced the new Godaddy/DomainTools Integration Option on the 7th of October 2013. These new integrations allowed DNS customers to list the names in their DomainNameSales.com account on a make-offer basis at Godaddy.com and DomainTools.com. When a Godaddy or DomainTools customer conducts an exact match search of a DomainNameSales.com customer’s domain name they are directed to an inquiry page where the buyers details are sent directly to DomainNameSales.com. From there the buyer is assigned to one of the DNS brokers depending on language, location, and domain name category.
I was quick to turn on the Name Syndication feature on my account on the 8th of October despite the hefty 20% commision. I don’t like how Go Daddy treated the domains that were sent by Sedo and that was the reason I removed all my domains from Sedo and brought them to DNS. Go Daddy treats all Sedo domains as being in a perpetual auction. I suggest you read the comments from this post. The funny thing is that after Go Daddy bought Afternic they have decided to end Sedo’s integration starting March 31, 2014. So Sedo loses the Go Daddy integration after losing a lot of customers because of it! I couldn’t stop laughing when I heard this.
DNS claimed a lift of up to 30% on inbound sales leads from this integration but I don’t have a lot of data to compare it to. My main problem with this integration is that I get very few offers and of course no sales.
Add to this that the buyer’s info is not trasmitted to the seller even after a successful sale. Sales are handled by Go Daddy escrow and in the event of a successful sale you get paid directly by DNS on the 15th and 30th of every month. Your only chance to find out who the buyer was, is the watch for whois after the sale is completed. I don’t understand this policy. Sedo also withholds the buyer’s details during negotiations but it releases them after the sale is completed. Seller provides an invoice to thte buyer directly. In the DNS Godaddy/DomainTools Integration I was told that any invoices should be sent to DNS directly. I don’t like this approach and it might create problems with my tax office.
So what were my results with this integration?
In the past 57 days (until the 3rd of December) I received 210 Go Daddy leads. That is about 3.7 leads per day. DNS brokers asked my to provide a price for the majority of these leads. I list about 6000 domains.
I got 3 offers from these 210 go daddy leads:
1 $1000 offer (that was below my $1500 minimum offer limit that I have set for all my DNS domains)
1 $1500 offer
1 $9000 offer
This $9000 offer was accepted and the sale was pending at Go Daddy escrow but then buyer went unresponsive. The sale finally fell through when the buyer informed DNS that they had no money. And of course I don’t know who the deadbeat buyer was.
There was another $5000 offer I discovered after I contacted the buyer directly. I just saw they had bought the .net version of my .com domain. I guess the broker thought that the offer was not close to my asking price but I think they should have informed me anyway. I am still in negotiations on this one.
137 of the leads have been archived meaning there is no hope of a sale. There are 72 active inquiries but I am not holding my breath for any sales.
I also got 5 inquiries from domain tools but 2 were for the same domain name, 1 for a domain I had let expire and 1 was for domain name that I don’t want to sell. So this is a very small sample to derive any conclutions.
So it is needless to say that I am no fan of this integration. I like DNS and I thought that it had potential but the execution is far from perfect. I prefer the escrow.com/”buyer transparency” method a lot better. DNS uses this method for phone and domainnamesales.com enquiries so this integration rules are probably forced by Go Daddy.
DNS brokers are always polite and professional and my only concern is that $5k offer that I never received. Are there other offers that I missed?
On the other hand maybe my prices are not Go Daddy “friendly”. Most Go Daddy customers are not looking to spend more than reg fee or a few hundred dollars for a domain so a 4 or 5 figure quote drives them away.
My talk with DNS didn’t solve any of my problems with the Go Daddy integration and I have been trying to turn off this name syndication option for about 20 days now with no luck but that is another story.