Man buys and sets up ‘Michel (Platini) in Guides’ website

A 28-year-old salesman named Adam Mascall from Luton, United Kingdom received a Cease and Desist letter through the post from the company that runs the Michelin Guides (Compagnie Générale des Etablissements Michelin) after he registered the domain name for just $10.

The Michelin Guide is a series of annual guide books published by the Michelin tyre manufacturer for over a dozen countries. The term normally refers to the Michelin Red Guide, the oldest and best-known European hotel and food restaurant guide, which awards the Michelin stars.

Michelin threatened to sue Mascall as he was infringing on their trademark. Michelin owns the domain name since 2000.

Mascall, however, replied to Michelin and told them that his website was actually “Michel in” and began posting funny photoshopped images of UEFA president Michel Platini.

michelinguides.comAdam told The Sun: “I’m not attempting to use it for personal gain or to in any way confuse or redirect Michelin’s customers. I just did this for a laugh.”

A Michelin spokesman said: “While we appreciate the amusing nature of the website, we have to do everything possible to protect the Michelin brand.”

Michelin has filed 88 UDRP (Uniform Domain-Name Dispute-Resolution Policy) complaints for almost 200 domain names since 2000 and has only had one complaint denied for the domain name in 2001.


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the blog in 2012.


  1. Hi,
    I can understand all these companies moaning about others using smae names as there company,for example the case,.If my name was also joancollins and I bought the domain name joancollins first then tough,as I’am sure there are lots of joancollins and also davidbeckham’s out there.I say first come first serve and no person with the same name as others have the right to sue for that domain name,as why should they have the right just because there so called famous,a name is a name and lots of people have same name as me and my name .com is taken,should I now sue to get as it’s my name.
    Time the people who run domain names bucked up there ideas and sorted this out,yes a trademark name I agree,but a personal name,no way,first come,first served.

    • A lot of complaints have been denied for first-last names. Even for celebrities.
      The thing is that celebrities can trademark their name if it is used in commerce.
      So they can then use their trademark to file a UDRP complaint and win.

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