In Go Daddy’s 2013 Super Bowl commercial at yourbigidea.co, Go Daddy urges everybody to seize their big idea and register a .co domain name. Go Daddy’s tagline is “What’s your big idea?“
But this commercial seems like a copy of a campaign Verisign (the .net registry operator) ran for .net domains this past summer that was called “What’s your .net idea?“. The official campaign website is getyour.net.
Here are 3 of the commercials that Verisign produced for the “What’s your .net idea?” campaign:
- http://www.youtube.com/watch?v=_aVcf0yA1lM
- http://www.youtube.com/watch?v=rxFUchiHDvI
- http://www.youtube.com/watch?v=metp6ixibt4
What do you think? Is Go Daddy copying Verisign? I think it is. Does Go Daddy knows that this is a copy or is it the advertisers fault? Do you think that Go Daddy should withdraw the .co ad and focus on the 2nd 2013 Super Bowl Commercial Featuring Danica Patrick and Bar Refaeli?