A “NameJet Reserve” is not actually a bidder. It’s worse!

I logged into my account at Namejet today to see what auctions are ending in a few hours. I saw I had 2 that had 2 bidders in the auction. That usually means that it was only me and another interested bidder that backordered the domain names 3 days ago.

Not this time. I clicked on one of the domains only to see that the other bidder was someone named “NameJet Reserve”. Of course this someone is not a bidder. It’s the Namejet reserve that has been set by a person or company that is auctioning it’s domains at Namejet. These are not expiring domains. So it was only me against the reserve. Initial price was the usual $69 at Namejet. I made a bid for $89 only to be outbid by the reserve with $99 and now the minimum bid is $109. So worst part is I can only bid in $20 increments!

I am sorry Namejet but this is not going to happen. This actually seems like a bug. The correct way to handle it would be for me to be the high bidder but with “reserve not met” I wouldn’t win the auction. Or I could have the same bid as the “Namejet Reserve” but I would be losing. This needs immediate bug fixing from the Namejet support as increments are set at $10 at Namejet, not $20.

I contacted Namejet support but all I got as feedback was this:
“The reason that you are seeing this in your auctions is that there are reserves placed on these domains. As the increments come in $10 bids, the reserve bidder will also increase by $10. The bidder namejet reserve will increase until the reserve is met.”

This doesn’t explain why I am bidding against myself and I might end up paying $10 more that the reserve.

After checking whois I saw that the 2 domains are auctioned off by Yummy Names that is owned by Tucows Inc.


About Konstantinos Zournas

Studied Computer Engineering and Computer Science in London, UK and now living in Athens, Greece. Love domains and building websites. Went online in 1995, learned about HTML in 1996 and about domains in 2002. Started publishing the OnlineDomain.com blog in 2012.


  1. Why blank out the domain name? No one can jump into the auction once the auction starts.

  2. I just found myself in exactly the same situation bidding against myself/Namejet Reserve.

    @Konstantinos, can you give an update as to how the two auctions finished and if the domains that you were bidding against yourself get re-auctioned afterwards ?

    • I didn’t win the auctions because I didn’t want to bid in $20 increments.
      I think the seller can re-auction the domains but after a certain time.
      I think that is at least one month. I haven’t seen the 2 I lost again.

  3. This is also true on Yin.com. I bid this up to 20K and Namejet Reserve is still winning. Kind of annoying.

  4. Take a look a namejet these days and more than 90% of their top domains now are marked as “reserved”. It’s a joke because I used to bid on domains pre-auction and be the only bidder so I got them for $69. I hold around 200 premium domain names, but these days namejet inflate the price every time.

    I’m no longer interested in their service.

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