OnlineDomain.com Domain Name News & Opinions
CentralNic has been awarded a project by Dot London Domains Limited, a subsidiary of London & Partners, the business growth and destination agency for London. London & Partners operates the .London top-level domain (TLD).
London was one of the first cities in the world to get its own official TLD name, .London.
Dot London Domains Limited’s contract with CentralNic is for the supply of technical registry services that underpin the infrastructure of .London and supports its growth and sustainability through marketing programmes and initiatives that drive adoption and use of this sought-after top level domain.
Gavin Brown, head of CentralNic’s Registry Services said: “CentralNic’s sophisticated solution for domain registry management has once again demonstrated its industry-leading qualities and we are thrilled to have been awarded this contract for .London by Dot London Domains Limited. Being a London-headquartered company ourselves makes this project all the more important for us and we are looking forward to working with the .London team and playing a vital role in helping to reinforce London’s cultural and iconic status online.”
Rose Wangen-Jones, Managing Director Marketing and Destination at London & Partners said: “CentralNic Registry impressed us with their strong technical capabilities and data skills. In order to mitigate as many of the associated challenges as possible, choosing a partner with expertise in domain migration not only from a technical aspect but also an operational one too, was extremely important to us, and CentralNic Registry leads the field in that respect.”
“CentralNic Registry’s ability to provide a fully integrated service was also key. CentralNic Registry has been providing marketing support for GeoTLDs from the beginning and we’re looking forward to tapping into their knowledge to really drive awareness of the .London TLD.”
“CentralNic’s comprehensive service offering, clear understanding of our requirements and proven stability spanning over 20 years has made them the perfect choice to be the backend service provider for our TLD.”
About Dot London Domains Limited
Dot London Domains Ltd is a subsidiary company to London & Partners, the business growth and destination agency for London, operating as the registry for the Dot London domain name. The Dot London domain name is one of more than 1,000 gTLDs that have been released by ICANN, the global internet body, and are available to buy through a number of partner registrars. Any surplus profit from Dot London sales is re-invested for the benefit of London.
For clarity, mmx.co is the current registry partner for .london (source: https://domains.london/who-runs-dot-london/). mmx subsequently contracted with Nominet for RSP services rather than providing their own in-house. If London & Partners are changing registry partner it’s because their relationship with mmx is coming to an end, hence mmx’s contract with Nominet for .london RSP services will terminate too.