Corporate domain name management becoming more difficult

Brandsight concluded their Third Annual Domain Management Survey. The survey was sent to more than 300 companies.

Of those that responded, 18% had portfolios smaller than 500 domains, 34% had mid-sized portfolios containing 501 – 3,000 domains, 32% had large portfolios containing 3,001 – 10,000 domains and 16% had portfolios with more than 10,000 domains.

Highlight’s from this year’s survey included:

• 91% of respondents stated the ensuring the security of their domain name portfolio was an extremely important goal, and 69% percent found doing so to be a challenge
• 83% of respondents said that dealing with the impact of GDPR and the inability to access WHOIS contact information has been a challenge for them, which represents a slight drop of 5 percentage points over last year’s survey
• 76% of respondents said that reducing domain name expenditures was an extremely important or somewhat important goal for their domain name portfolio, which represented a drop of 12 percentage points from last year
• 69% of respondents said that paring back bloated portfolios was a challenge, which represented a drop of 12 percentage points from last year
• 54% respondents said that managing their domain name portfolio has become more difficult over the past year, which represents a very slight increase of 1% percentage points over last year