Corporate domain name management becoming more difficult

Brandsight concluded their Third Annual Domain Management Survey. The survey was sent to more than 300 companies.

Of those that responded, 18% had portfolios smaller than 500 domains, 34% had mid-sized portfolios containing 501 – 3,000 domains, 32% had large portfolios containing 3,001 – 10,000 domains and 16% had portfolios with more than 10,000 domains.

Highlight’s from this year’s survey included:

  • 91% of respondents stated the ensuring the security of their domain name portfolio was an extremely important goal, and 69% percent found doing so to be a challenge
  • 83% of respondents said that dealing with the impact of GDPR and the inability to access WHOIS contact information has been a challenge for them, which represents a slight drop of 5 percentage points over last year’s survey
  • 76% of respondents said that reducing domain name expenditures was an extremely important or somewhat important goal for their domain name portfolio, which represented a drop of 12 percentage points from last year
  • 69% of respondents said that paring back bloated portfolios was a challenge, which represented a drop of 12 percentage points from last year
  • 54% respondents said that managing their domain name portfolio has become more difficult over the past year, which represents a very slight increase of 1% percentage points over last year
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About Konstantinos Zournas

Studied Computer Engineering and Computer Science in London, UK and now living in Athens, Greece. Love domains and building websites. Went online in 1995, learned about HTML in 1996 and about domains in 2002. Started publishing the OnlineDomain.com blog in 2012.

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