Corporate domain name management becoming more difficult

Brandsight concluded their Third Annual Domain Management Survey. The survey was sent to more than 300 companies.

Of those that responded, 18% had portfolios smaller than 500 domains, 34% had mid-sized portfolios containing 501 – 3,000 domains, 32% had large portfolios containing 3,001 – 10,000 domains and 16% had portfolios with more than 10,000 domains.

Highlight’s from this year’s survey included:

  • 91% of respondents stated the ensuring the security of their domain name portfolio was an extremely important goal, and 69% percent found doing so to be a challenge
  • 83% of respondents said that dealing with the impact of GDPR and the inability to access WHOIS contact information has been a challenge for them, which represents a slight drop of 5 percentage points over last year’s survey
  • 76% of respondents said that reducing domain name expenditures was an extremely important or somewhat important goal for their domain name portfolio, which represented a drop of 12 percentage points from last year
  • 69% of respondents said that paring back bloated portfolios was a challenge, which represented a drop of 12 percentage points from last year
  • 54% respondents said that managing their domain name portfolio has become more difficult over the past year, which represents a very slight increase of 1% percentage points over last year
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About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and now live in Athens, Greece. I love domains and building websites. I am online since 1995, learned about HTML in 1996 and about domains in 2002. I started publishing the OnlineDomain.com blog in 2012.

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