club domains

.CLUB sells 666 domains worth $2.7 million in Q2 2017

.CLUB sold $2.7 million of domain names in Q2 2017 mostly attributed to China registrars with strong pinyin and number sales.

.Club sold a total of 666 premium names sold in Q2 via auctions, through the registrar channel and aftermarket platforms, and directly by the registry, generating over $205,000 in one-time fees and more than $2.5 million in topline value of names making monthly payments as part of the Easy Payments plan.

In January, the registry launched the .CLUB Broker Program and 60-month, no interest, easy payment plans for names priced at $500 or more at 214 of the 666 names sold during the quarter were sold at Popular global trends were reflected in the Q2 sales with names related to cryptocurrency and cannabis selling.

In China, .Club has seen a notable increase in sales of premium pinyin names, as well as continued sales of 4-number and other number names.

The .CLUB tiered premium program through the registrar channel continues to be a success, and in Q2 a total of 393 names were sold by 30 different registrars in 13 different countries.

In China, 25 names were sold in an auction in June on the eName platform and 12 names were sold in an Auction on the Aliyun (Alibaba) platform in April.

Total topline premium name sales for Q2 2017, from all sources including subscriptions, came to a record breaking $2,724,076.22, including buy-it-now sales of $205,201.22. As of March 31, 2017, total topline cumulative sales of registry reserved premium .CLUB names came to $7,559,504.67.

Notable sales in Q2 2017 included, sold by the registry for $9,000;, sold by for $8,760;, sold by Gandi for $7,849; and (which means “invest” or “investment” in Chinese), sold by Alibaba for $7,288.

For all .CLUB premium names, the premium fee is one-time only, and renewals are at the low standard registration fee.

Q2 2017 – OVERVIEW

During the months of April, May and June, a total of 666 premium names were sold by 30 different registrars as well as Sedo and directly by the registry. There were two auctions in China (Aliyun and eName) during the quarter. Total topline sales for Q2, including subscriptions, were $2,724,076.22.

GoDaddy was the top registrar during the quarter with 167 sales totaling $49,308.33. Alibaba sold 98 names (excluding their auction) for a total of $22,923.62, NameCheap sold 29 names for $6,738.63 and Sedo sold 21 names for a total of $18,551. A total of 37 names were sold in two auctions for a total of $41,595.28.

Q2 premium name sales were made by registrars in 13 different countries, including the U.S., China, Russia, France, The Netherlands, Ukraine, Germany, Japan and more.

Here are the sales by registrars (excluding auctions) close to and over $1,000 for Q2 2017:

Name Registrar Retail Price NameCheap,Inc. $920.47 NameCheap,Inc. $920.47 eName Technology Co., LTD. $1,459.30,LLC $1,499.99,LLC $1,499.99,LLC $1,499.99,LLC $1,499.99,LLC $1,499.99,LLC $1,499.99 Dynadot,LLC $1,689.66 NameCheap,Inc. $1,830.47 eName Technology Co., LTD. $2,184.77,LLC $2,399.99,LLC $2,399.99,Inc. $2,635.06 RU-CENTER $2,724.90 Alibaba cloud Computing LTD. $3,648.41,Inc. $4,092.72 Alibaba cloud Computing LTD. $7,288.41 Gandi SAS $7,849.02,LLC $7,999.99,Inc. $8,760.06 and Easy Payment Plans

In Q1 .Club launched an easy payment plan at, featuring 60-month, no interest payments for any premium name priced at over $500. During the quarter ending June 30, 2017, 214 names were sold directly by the registry at 189 of the names are being paid in installments as part of the easy payment program, including a large number registered by a single active investor. The total topline value of the 189 subscription names is $2,518,875.00. Excluding the large single investor, participants in the .CLUB Broker program were responsible for 74% of
the names sold at during the quarter.

China Shows Strong Pinyin Demand

During the quarter, several registrars in China launched the .Club tiered premium names for the first time, notably Aliyun (Alibaba) who launched in Q2 and sold 98 names during the quarter.

In addition to solid tiered premium name sales in China, .club has seen a strong demand for pinyin and meaningful names. Nearly 50% of all the premium names sold by registrars in China in
Q2 were pinyin names, and some of the pinyin names in the Alibaba auction sold for higher prices than some of the numeric names. As .CLUB has MIIT approval in China, the .club domains can
be used by live sites in mainland China. Some of the notable pinyin and meaningful names sold during the quarter include: $ 7,288.41 $ 2,623.19 $1,459.30 $ 956.52 $ 934.78 $ 732.75

And many others were sold at various lower prices including 8 pinyin names sold on Sedo for prices ranging from $100 to $500.

Numbers also continue to perform well with nine 4-number names selling for prices between $120 and $270. Even the 5-number name sold for $268.41.

Names Follow Trends

Cannabis related domains have been popular for some time now, and this quarter .club saw a few more premium “pot” names registered, including and

But the bigger trend by far has been for names related to the current cryptocurrency craze. Previously, was sold for $10,000. During Q2 .club sold “currency” related names for
prices ranging from $60 to $1,800. They included: $1,800 $ 500. $ 119.99 $ 119.99 $ 75.47 $ 63.85 $ 60.48



About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the blog in 2012.


  1. Title should really be .club earns $205,000 in one-time fees and employs marketing gimmick to pretend it made $2.5 million.

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