Apple held it’s 2014 live event yesterday at California were it announced iPhone 6 and iPhone 6 Plus together with Apple Watch and Apple Pay.
I did a search on what domains Apple registered yesterday, what time did it register them and what TLDs and registrars it used. Apple registered New gTLDs such as .London, .Berlin, .Club, .Guru and .Link together with the traditional gTLDs and ccTLDs. So a lot of New gTLD registries got a little love from Apple.
Apple unveiled it’s new payment system called Apple Pay but the exact match .com domain name ApplePay.com has been registered since 2002 and is being used by a company offering payroll services. The payroll company also owns ApplePay.net and ApplePay.org. Click here to read the complete story and why I think that Apple has a shot on buying this domain name.
The event was scheduled to start at 10am California time and that is exactly the time that Apple started registering domain names. Was it done deliberately or was Apple late informing it’s brand protection company? Was it done so noone knows the new product’s name or they just hadn’t decide on the names up until the last minute? We will never know.
Apple registered most of it’s domains at the CSC Corporate Domains registrar that is it’s brand protection agency and a few at IP Mirror Pte Ltd and Lexsynergy Limited.
So I searched for the official names of the 4 products announced yesterday: iphone 6, iphone 6 plus, apple watch and apple pay. I searched some of the traditional TLDs such as .com, .net, .org, .info and .biz together with some ccTLDs such as .ca, .co.uk, .co, .tv and .me. And of course I checked all New gTLDs launched so far. All 150+ of them.
I did not search for other variations that could be popular with cybersquatters such as appleipay, appleiwatch etc.
Almost none of the newly registered domains are resolving.
Here is what Apple bought yesterday in relation to their products:
Not a single domain. The reason is that all good iphone6 domains have been registered for years now. And not by Apple and most are parked. Here is a list of all iphone6 domains that I found registered by 3rd parties:
Of course one other reason that Apple did not register any iphone6 domains is that it already owns a lot of iphone domains that are enough such as:iphone.com
iphone6plus.com was registered by someone in June. iphone6plus.net, iphone6plus.org and iphone6plus.info were registered a few hours to a day before the Apple event. Apple was too late on these ones.
All these domains were registered by other people years ago:
As I wrote yesterday ApplePay.com/.net/.org were gone years ago by a company that uses them legitimately.
So what did other people registered yesterday? A lot (85) and most of them were New gTLDs. I don’t actually say that Apple should have registered all these domains because most would not even make sense for Apple yet alone for those people that bought them and now in danger:
Nice article. Very interesting!
Maybe Apple didn’t register any domains prior to the event because I believe it would be considered a form of “insider trading” in a way. Basically that it gives them an unfair advantage by knowing the names of the products before they are released to the public. I am just guessing here, though lol! But then again, I guess they already have the rights to the names because of the trademarks! Who knows!!!! All I know is that when the New iPad came out, I bought up a bunch of domains and they ended up getting seized by Godaddy for trademark infringement like 2 weeks later! Of course they let me buy them first, instead of blocking those keywords somehow. I lost a lot of money and learned my lesson after that haha.
This is not insider trading. Go Daddy had no right of seizing the domain names but that is what you get for using it.
Apple should have filed a UDRP or some other court proceedings to get the domains from you.
Anyway it was a bad move on your behalf…