Donuts entered general availability yesterday with the following new gTLDs: .BIKE .CLOTHING .GURU .HOLDINGS .PLUMBING .SINGLES .VENTURES.
MacRumous just made a post about Apple making a few early purchases:
Other domains like Apple.BIKE, Apple.CLOTHING, Apple.HOLDINGS, Apple.PLUMBING, Apple.SINGLES, Apple.VENTURES are currently blocked from registration and display this message in whois:
“This is not a domain registration. It is a DPMLÂ block. Additional information can be found
People already registered things such as:
and so on…
Plus when you type in apple.guru to Google, you get:
:Oops! Google Chrome could not find apple.guru
Did you mean: appleguru.org”
These are just defensive regs. They also own mac.mobi, ipod.mobi, apple.mobi and tons of others that are defensive only.