Yesterday was the day 1 the .luxury New gTLD as it entered General Availability. .Luxury had about 570 domains registered in sunrise (most of them) and landrush before General Availability started. The retail price for a .luxury domain name is set at about $800 (at Go Daddy) while the wholesale registry price is $400.
.Luxury got about 235 new registrations on day 1. It now has about 800 registrations and at $800 a pop that makes about $640,000 in registrar revenue and about $320,000 for the registry. But considering that maybe 600 from these registrations are from sunrise, ie trademark holders, then I am not sure if there is much room for growth for the New gTLD, considering that day 1 is the day with the most registrations. It will probably be successful for the registry but I don’t know for the domain name owners.
Sunrise ends on July 18, 2014 so there were still many domain name registrations from trademark holders on day 1. I guess some trademark holders ruched on the last day to avoid any others registering their brands:
And of course there were some TM registrations that I am not sure that were done by the TM holder. Pretty strange to be a $800 .luxury cybersquatter with a hyphen:
There were some domains registered with I see as having a redundant word such as:
There were some very long or with a hyphen or that make no sense domains:
diamondrings.luxury (maybe this is somewhat ok but not for $800)
Again the sane 1 word registrations were the exception:
Here are some of the biggest brands that got their names in .luxury domains in sunrise:
Again I checked the corresponding .com domains and found a bunch that were free:
Surprisingly the domain luxuryluxuryluxury.com was registered last year.