Atom is introducing “Track Price”

Atom just launched a new feature called “Track Price“.

The new addition opens up a new layer of visibility into who’s actually paying attention to your domains and gives you the tools to act on that interest in a meaningful way.

Buyers can now choose to track the price of a domain they like. When they do, they’ll get notified if the price changes or even if a scheduled price change is coming.

It’s different from a Shortlist. A shortlist is a quiet bookmark.

Track Price, on the other hand, is an explicit opt-in. It means: “Hey, I’m watching this domain, keep me posted.”

Why it matters for sellers

This gives sellers something we’ve all wanted for a while: a warm list of buyers who are actively engaged.

With Track Price, sellers can:

See how many buyers are tracking each domain
View the country of each tracker
Filter your dashboard to show only tracked domains
Apply discounts or schedule future price increases

And here’s something else. Atom will also show buyers how many other people are tracking the same name. That social proof alone can create urgency and drive faster decisions.