New Google Ads accounts will not be serving ads automatically on Parked Domains

Google just announced today on Google Ads advertisers that starting in October, new Google Ads accounts will be automatically opted out of serving ads on Parked Domains.

Advertisers will have the option to opt in to serving ads on Parked Domains in their Google Ads account settings.

This will certainly bring a slow decline in domain name ad earnings from PPC.

Here is the announcement Google made today:

Content Suitability Changes for Parked Domains in Google Ads

Dear Advertiser,

We’re making an important update to how Content Suitability works for Parked Domains in Google Ads.

Starting in October, new Google Ads accounts will be automatically opted out of serving ads on Parked Domains. This means your Search and PMax campaigns in new accounts won’t appear on Parked Domains by default.

If you’d like your ads to appear on Parked Domains, simply navigate to the Content Suitability settings within your new account and opt in.

Sincerely,

The Google Ads Team