The best domain name book to read this summer!

I just finished this great book and I thought of sharing it with you. This is the best domain name book to read this summer, or any other time!

The book is written by Jeff Sass, CMO at .CLUB Domains, and it is all about domain names! Well it is not actually about domain names but anything you read in this book can be applied to any business including domain names.

The book is called “Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER: (One Man’s Journey to Hell’s Kitchen and Back)”. Here is a link to buy the book at (no affiliate link)

The book certainly deserves 5 stars and taught me many helpful lessons about business and marketing. The book has some great stories and I wish Jeff would write another book! Thank you Jeff for this great reading.

It turns out that me and Jeff share(d) a common love towards film making. I am actually fortunate to be doing some similar work in the past few years. I have created a few promotional videos and trailers for theater plays here in Greece. These are some pretty big productions. I do all the digital marketing for these theaters and plays. Watching a lot of the rehearsals is a treat.

I was just starting to learn the theater business and I had done some videos already when I was offered to do the official trailer of a play on the day of the premiere. I said yes just like Jeff was always saying yes to any new task he was given at Troma. So I recorded the premiere (and 4 other shows) and edited my first official play trailer.

I have since made a lot of videos and have even made complete play recordings using 6 cameras and have edited those. Similar to the new Hamilton on Disney. But not so similar. I think my recordings are a bit better. 🙂 (I am doing a bad imitation of Jeff’s humor in the book!)

This is the book’s description from Amazon:

“An established and successful chief marketing officer and entrepreneur, once upon a time Jeff Sass spent seven years making low-budget action/horror films for legendary independent movie studio Troma, home of THE TOXIC AVENGER. It turns out there are a lot of similarities between filmmaking and starting companies, and the lessons Jeff learned making B-movies have served him well in the C-Suite. “Everything I Know about Business and Marketing, I Learned from The Toxic Avenger (One Man’s Journey to Hell’s Kitchen and Back)” is full of practical business and marketing insight and inspiration drawn from the often comical trials and tribulations of creating cult-classic independent films. Sass shares lessons learned from his experiences ranging from RABID GRANNIES to READING RAINBOW (yes, at one time Troma actually represented licensing rights to the Emmy Award–Winning PBS TV series!), and he cleverly turns his tales of moviemaking mayhem into useful nuggets of business and marketing wisdom applicable to any industry, including yours.”

“Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER: (One Man’s Journey to Hell’s Kitchen and Back)”. Here is a link to buy the book at (no affiliate link)


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the blog in 2012.


  1. I read Jeff’s book when it came out – it is indeed a great read! Didn’t know you had been doing some theater related work Konstantinos. Sounds like a blast! Domains are great but there are a lot of cool things going on the real world too. How long before we see you in front of the camera? 🙂

    • Konstantinos Zournas

      Yes, I really enjoy it as domains can be a bit boring after a while…
      Actually I was offered a small non-speaking role but I had to be at the theater 5 days per week for a few months so I politely declined! 🙂

    • Thanks, Ron, and for your great support of the book in the past!

  2. I second this recommendation. Brisk, entertaining read.

    Also, by Kieren McCarthy is pretty good.

  3. Thanks so much, Konstantinos, and I am glad you enjoyed the book! I’d love to see the trailer you made for the theater! I actually studied Theatre in college and almost went down that path… Instead I ended up with THE TOXIC AVENGER! 🙂 Stay safe and healthy, and thanks again for sharing your thoughts on my book!

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