.Cars .Car and .Auto to be sold in a no reserve auction

.Cars .Car and .Auto to be sold in a no reserve auction at Innovative Auctions.

Launched in 2015, .Cars .Car and .Auto, are a joint venture between XYZ Registry and UNR Corp. The 2 companies claim that the 3 New gTLD extensions have generated more than $11 million in sales. They also claim a “predictable” revenue stream of $1.7MM per year with an average operating margin of 95%, “on a modest but growing registration base, with tremendous additional profit potential.”

“After a successful 5 year partnership XYZ and UNR have decided it is time to divest our mutual interest in the .Cars .Car and .Auto namespaces. Collectively we have put a lot of hard work into this investment and we have built a solid community of automotive customers. With strong utilization has come strong growth, and we look forward to watching these namespaces evolve as more automotive businesses expand their web presence.” said Daniel Negari, CEO of XYZ.

The auction will start on July 13th and will end the next day with a certain sale, since there will be no reserve price. It will be conducted independently by Innovative Auctions, a facilitator of  some private auctions held after ICANN’s first new gTLD application round.

The package of assets being auctioned includes the top level domains .Cars .Car .Auto, all related intellectual property rights, brands, social media accounts, and registry reserved domains, such as electric.car and rental.car.

“Our journey with the team at .XYZ has been nothing short of remarkable. UNR’s Investment has now matured and I’m so proud of this trio of products, our customers and the incredible latent value of this generational naming asset. I look forward to watching the .Car, .Cars and .Auto extensions move from the creative hands that gave them birth to the strong guiding hands which will curate their greater success in the future. These are incredible naming assets. It is unlikely they will ever be seen openly available for sale again.” said Frank Schilling, CEO of UNR.

Frank Schilling sold all his domain name assets (including domain name portfolio, registrar, marketplace, brand protection agency) to GoDaddy in February. All assets except of his New gTLD extensions. He now proceeds to sell the 3 extensions that were part of a joint venture with Daniel Negari and XYZ. I except Frank Schilling to sell UNR and the rest of his New gtLD extensions (which are not that good anyway) before the end of 2020.

At the time of writing this post .car has 297 domain name registrations, .cars has 275 domains and .auto has 403 domains according to namestat.org.

Interested parties may contact cars@innovativeauctions.com for further information.


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the OnlineDomain.com blog in 2012.


  1. Worthless..if they are so good and profitable then why are they selling?

  2. $1,700,000 a year at no reserve auction? I do not believe such things.

  3. No reserve auction? Pass the popcorn.

    • Konstantinos Zournas

      I heard that any of 2 two owners can bid on the auction. So could XYZ still buy the 3 New gTLDs?

  4. Who reads this anyway? Domaining.com has become a spam outlet. I need to stop visiting it.

  5. Konstantinos Zournas

    Domaining .com has gone to shit in the past few months. Constant lists of domains and not much else.

    • I saw ‘Bread Pudding Recipes’ not long ago… I complained :p That particular blog no longer has the tag-line: ‘domains and startups’. Such a claim was hindering the transition to a Betty Crocker/lifestyle and political ranting blog.

      • I enjoyed that article about bread & butter pudding TBH. It’s a personal blog so it has more room for off-topic deviations.

  6. .Cars .Car and .Auto are worthless junk.
    They are auctioning them trying to recover the 185k each they spent to purchase them … I guess they will use some “friends” to pump and dump that stuff …
    How ridiculous … as we predicted, many newGtlds are falling like flies … next in line are .xyz and the likes …
    Fools money … 😀

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