Goodbye Neustar! Hello GoDaddy Registry!
GoDaddy Inc. (NYSE: GDDY), today announced it is acquiring Neustar Inc’s Registry business. Financial details of the transaction were not disclosed. The deal is expected to close in Q2 2020.
The Neustar Registry business features a backend registry technology platform and domain security systems that enable people and brands to connect and transact online.
It makes you wonder why GoDaddy didn’t acquire the registry side of Uniregistry but only the registrar, marketplace and a domain name portfolio. Maybe they picked what they thought was the better registry backend (or probably the better business) and went with Neustar.
On Friday the Colombian government allowed Neustar to run the .co registry for a further 5 years.
“GoDaddy is committed to helping everyday entrepreneurs bring their ideas online with the best possible domain name choices,” said GoDaddy Chief Operating Officer Andrew Low Ah Kee. “Neustar’s registry platform enables us to accelerate that commitment and provides enhanced scalability for future growth. For more than two decades, GoDaddy has used its consumer insight to drive innovation in the domain industry and we’ll continue to do so by creating more choice and value for consumers.”
The new service will be called GoDaddy Registry and will be led by Nicolai Bezsonoff, currently Senior Vice President and General Manager of Neustar’s Registry business. As part of the transaction, GoDaddy will strictly adhere to a governance model that maintains independence between the GoDaddy registry and registrar businesses. GoDaddy has worked closely with both registrars and registries for more than 20 years to help grow a healthy and competitive domains market and it will continue to do so for the benefit of consumers and the industry.
Commenting on the acquisition, Mr. Bezsonoff said, “Our team is thrilled to join the GoDaddy family. We share a strong history of partnership and collaboration with GoDaddy that spans two decades. Additionally, we have the same values, a common culture of innovation, and a mutual vision for empowering individuals, businesses and brands to succeed online.”
The Neustar Registry business includes an extensive portfolio of top-level domains, including .biz, .co, .in, .nyc and .us, and supports more than 215 TLDs and approximately 12 million domains. This includes its Managed Registry Services business that provides end-to-end registry management for over 130 brand TLDs and 70 generic TLDs.
Debevoise & Plimpton LLP acted as legal advisor to GoDaddy.