Enom registrar, that is owned by Tucows, has announced that it will be changing the reseller price structure effective as of April 1st, 2020.

My understanding (from the not so clear info given by Enom) is that the silver plan will disappear and Gold, Platinum and Platinum plans will see increases in prices. e.g. The lowest plan will now be Gold with a .com price of $13,50 for a .com domain. (up from $11,50 that is now)

“Enom pricing is based on a tiered structure. Our four tiers pricing structure offers resellers more significant discounts by rewarding strong performance and growth. Instead of offering a single price point for each TLD, we’ll provide discounted pricing based on new domain registration volume, and annual domain spend. This tiered pricing model makes our pricing more flexible while maintaining a high level of transparency.”

As of April 1st, 2020 Enom’s pricing structure will also make an important distinction between “generic” and geographic” TLDs.

Generic TLDs

These extensions, such as .COM and .ONLINE., have broad appeal.This category also includes ccTLDs like .ME, .TV and .IO, which are more often chosen by end users for their generic meaning, rather than their relation to a specific geographic region.

Geographic TLDs

These include both ccTLDs like .UK, .CA and .DE and location-based extensions like .LONDON, .AMSTERDAM and .NYC, all of which cater to a specific region.

“This updated pricing structure will standardize the price for geographic TLDs across all plans. The price for generic TLDs, however, will be appropriately discounted for each plan.”

New pricing structure

Pricing plan	Silver	Gold	Platinum	Platinum+
Minimum Requirements*	None	Annual spend on domains: $5,000 AND Annual number of new domain registrations /transfers: 100	Annual spend on domains: $50,000 AND Annual number of new domain registrations/transfers: 500	Annual spend on domains: $100,000 AND Annual number of new domain registrations/transfers: 1,000
Discount	None	Discounts off the Silver Plan price on all generic TLDs. No discounts on geographic TLDs.	Further discounts off the Silver Plan price on all generic TLDs. No discounts on geographic TLDs.	Greatest discounts off the Silver Plan price on all generic TLDs. No discounts on geographic TLD

*WHOIS privacy spend will not count towards annual domain spend. Only new registrations and domain transfers will count towards the annual transaction threshold. Each registration or transfer counts as 1 transaction, regardless of the number of registration years.

Old Pricing structure (Effective until April 1, 2020)

More details from Enom about the price change:

How will it work?

We know that you depend on consistency in our pricing to run your business. Our model guarantees your placement in your current plan until the next assessment, removing any risk that you will have to change plans during this time.

Determining your plan

Your plan has been determined based on your number of new domain registrations and transfers and annual domain spends between January 1 and December 31 for the year prior.

Annual review

At the end of every calendar year, we’ll automatically conduct a performance assessment to determine your pricing plan for the following calendar year. We’ll look at the total domain spend and the total number of new domain registrations and transfers between January 1 and December 31, and we’ll adjust your pricing accordingly.

Your new pricing plan will go into effect on April 1 of the new calendar year, and we always provide you at least 30 days notice of any change to your pricing tier.

Resellers with sub-reseller accounts

If your pricing is changing, you will have to update your own pricing for sub-resellers accordingly.

Donuts Inc. registry price increase

The registry Donuts Inc.—who provide TLDs like .DOGS and .BIKE etc.—has announced new pricing for more than 200 TLDs on their registry platform. Due to these increases, we will be adjusting our prices accordingly.

The new Enom prices will take effect on October 1, 2019. Due to the large number of impacted TLDs, we’ve put together a pricing spreadsheet for each Enom pricing tier.

• Silver-tier price adjustments
• Gold-tier price adjustments
• Platinum-tier price adjustments
• Platinum+ tier price adjustments

If you are unsure of your tier, you can log in to your Enom account. Your tier is displayed right above your Account Overview on the top left of your Dashboard.

Frequently asked questions

1. Why did the pricing structure change?

In 2018 we introduced spend and volume requirements for our plans. At the time, our main goal was to offer a model that would keep our pricing flexible while maintaining a high level of transparency. 

On April 1, 2020, we are simplifying our pricing structure by standardizing geographic TLD prices across all plans and applying discounts to generic TLD prices for the Gold, Platinum, and Platinum+ tiers. This is a move toward greater transparency and consistency for our resellers.

2. How can I set my customers’ price if my cost might change?

At the end of every calendar year, we’ll conduct a performance assessment to determine your pricing plan for the following calendar year. We will provide 30 days notice of your price change.

You will be able to keep track of your current tier and your financial progress in the Reseller Control Panel.

3. Can you make an exception based on previous years?

Unfortunately, we had to settle on some criteria to determine where current resellers would be placed. We use the January 1 to December 31 time period for the assessment. If you feel you should have been placed in a different pricing plan, we encourage you to contact support.

4. Do I have to adjust my pricing for my sub-resellers manually?

Yes, you are expected to adjust the price for your sub-resellers accordingly.

5. What counts as domain transactions and domain spend?

Domain transactions only look at the number of new registrations and transfers. One individual transaction is counted for each new registration or transfer made by you or your sub-resellers, regardless of the number of registration years.

Domain spend is determined as the revenue for every transaction related to domains. It includes premium domain sales, redemptions, renewals and the revenue from your sub-resellers based on your cost for those domains.

Value-added products, like Whois Privacy, are not counted towards the domain spend amount or domain transactions.

6. I was able to get a discount in the past, why can’t I get one now?

We have introduced a pricing structure that is simple and transparent. Our main goal is to create a level playing field, ensuring that resellers of similar size have access to similar pricing. You will qualify for discounts if you meet the criteria.

7. Where can I see how my account is doing at any given time?

You have access to your financial statements in the Reseller Control Panel.

8. How far in advance will I be notified of the change?

We’ll do the annual review each year in January, and your price will take effect 30 days after we have given proper notice.

9. How do promotions work? Will current promotional prices remain in effect?

We will continue to offer promotions and will extend the same promotional price to all resellers. Resellers in growth or enterprise plans may sometimes find that the promotional price for a particular TLD is higher than their regular price. In all cases, the lowest price will always remain in effect. Promotional discounts will not be compounded with plan-based discounts.

Promotional prices based on sign-up or channel-wide offers will continue to remain in effect until their scheduled end date. Here again, the lowest price, whether that be the plan-based price or the promotional price, will always remain in effect.

10. Will pricing for other services be affected?

No. Pricing for all other services and products we offer will not be affected.