MMX domains

MMX to launch Adult Domain Name Trademark Protection Service

Minds + Machines Group Limited (“MMX”) announced that the Internet Corporation of Assigned Names and Numbers (ICANN) has approved its request to introduce a new blocking service that will allow trademark holders to better protect their naming rights across the four adult-themed Top Level Domains (TLDs) MMX acquired in 2018 through its acquisition of ICM Registry (ICM). The new service is set to be formally unveiled to the corporate registrar channel on 15 July, 2019.

Based on information made public by ICANN, the blocking service will allow trademark holders to affordably block both exact match terms across all four of MMX’s adult TLDs as well as the many look-alike variations that can be easily generated by bad actors using alternate IDN scripts and homoglyphs to spoof users to visit websites containing malicious code used in phishing and malware scams.

MMX’s technical and marketing partner on the initiative will be Uniregistry.

Toby Hall, CEO of MMX, commented:

“We are truly delighted to have received approval from ICANN and to be working with Uniregistry on the introduction of our new service to the corporate registrar channel. The Uniregistry team have the right balance of technical expertise and corporate registrar reach to be our ideal partner. We very much look forward to unveiling the full details of our new adult blocking service, that will initially be targeted at trademark holders and participants in the original .xxx Sunrise B* launch, next month.”

To register interest in MMX’s adult domain name trademark protection service ahead of 15 July 2019, please visit


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the blog in 2012.

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