I debated between a few titles for this post but decided that the worst one is best suited to wake some people up.
The other title I thought was “there are zero (0) good .dev domain names!”.
“.Dev domains are for idiots!” seems to go well with my other post a few months back about .app: .app domains are for dreamers.
I just want to explain something from the start. I am not talking here about people putting up a hobby development website. They can put their small website anywhere they want. Even .dev. If .dev seems “new” and “hip” at the moment they can use .dev.
But WHY??? It makes absolutely no sense!
You think everyone is going to create a new website now because .dev came out? Where have they been for the past 20 years? Why didn’t they built a website last year? Do you think they are just going to move their website to .dev or leave some free account? Guess again.
Anyway, I am mostly talking about people putting serious money on .dev domains and/or serious money on developing a website/business solely on a .dev domain. And I am talking about people that invest in .dev domains. Sorry if I insulted you. If you came here for “polite” stuff then you came to the wrong blog. This is just business. And the truth.
First of all “dev” means nothing. I don’t see it associated with development or software development or technology. Name one person (excluding people named Dev!) that uses it in everyday life! I searched google for dev and I get little about software development. Do you just buy them because Google said that .dev is for everything about software? Are you the victim of all the (oldest) marketing tricks?
We already have .software, .tech and .technology and a few others. And we have .com, .net and .org and others for many many years. These are WAY more than enough for anyone to find a space. .Dev is almost as stupid as the .onl extension. Yeah, a company that thought that .online would be expensive applied for a .onl extension. There are 4,398 .onl domains today, 5 years after .onl launched.
I think that people are putting too much weight on the fact that Google is the registry of .dev. Just like they did with .app. So what if Google is the registry? This means nothing! Google will not make worthless domains more valuable. There are zero good .dev domains. ZERO. ZE-RO.
I would not even develop a website on .dev given the track record that Google has on abandoning failed projects. And why would I develop on .dev? Someone give me one reason! Just because it is “new” and “hip”? Who cares? I would prefer to build on old and proven.
I think people are so stupid that if Google was backing .onl then the extension would now have 50,000 registrations. Again there would be zero good .onl domains. I would hear “.ONL is the new gold!!!”.
There are very few good domains per new extension and these are either reserved or premiums. Some were lucky to get a few deals in some launches. Some people including myself got a few in 2014-2015. Those days are long gone. I am talking about strong left-right combinations like credit.cards or bitcoin.cash or similar. And even those are really hard to sell!
If .app had maybe 100-200 good domains (all reserved or premiums or gone in the first day of EAP) then .dev has none. Yes, bitcoin.dev is a worthless domain. And someone paid $12,500 for it. Others paid $12,500 for quite a few domains and many lesser fees in the EAP. This does not make the domains valuable. These are mostly vanity purchases from people that have too much money to spend and have no idea about domains. There are no similar sales coming in .dev and if there are a couple that would be the outliers.
If you are hoping to get a similar sale on your .dev domains (because I see domainers bought a few) then you are into sick gambling. You are better off buying lottery tickets.
BTW speaking of “people that have no idea about domains” here is someone that got burned buying a TM .dev domain for $4,500 in EAP.
.Dev is getting close to 100,000 domain registrations just like .app has about 370,000 registrations according to namestat.org. So what? Registrations most of the times mean absolutely nothing in New Extensions in terms of sales/prices or else .icu or .ooo would be the next big things with hundreds of sales. Very very few extensions are doing consistently good in sales. I can only think of .club at this moment.
Where are all the .app domain name sales people were expecting after May 2018? It is almost 1 year since the .app launch. Check Sold.Domains to see how many .app domains have sold. There are 8 sales. Maybe there are a few unreported ones but people were expecting hundreds of domain sales.
If you think developers are going to pay anything above $10 to buy your worthless .dev domain then you better think again.
There are not even that many ****dev.com sales. There are only 4 sales above $5k:
Finally I can only laugh at people saying the Google is going to throw marketing dollars at .dev and make it the next big thing. And even if they did (and that actually “worked” somehow”) why would they pick such a bad extension almost no one except geeks has any interest about???
BTW, countless companies have thrown billions of marketing dollars on something that works already: .com.
Also, Alexa rankings a week after an extension launches mean nothing (they don’t mean much anyway) and NO Google will not rank better .dev websites. (And rank them for what??? “Dev”?)
Wishful thinking like that is way worse than buying lottery tickets or going to Vegas or (.)horse betting. Seriously! There is even a Guy on Namepros promising .dev world domination!!!