There is a lot of talk about the recent launch of .App domains by Google.
It seems a bit ironic to me that there is so much optimism for the .app new extension. Apps are more like competitors to domain names and websites!
Some will say that apps are sometimes complimentary to websites or the other way around. But most apps don’t need a website, meaning that app users don’t need a website and almost never visit the app website except only if we are talking about Facebook, Google or maybe Twitter. But all these app/website combos don’t have the term “app” in their domain name.
What most app websites are used for are for development updates, release info, support, company info and inquiries etc. Almost no one has a major interest in this sort of stuff so it is not something you want to invest in by buying a good domain name. A bad .com will do the job and so will a good or bad .app domain.
.App domains are for dreamers
.App domains are simply for dreamers. Not domain name investor dreamers but for the ones that dream of someday building an app. These are the ones that were probably too late buying their dream ******app.com domain name, that don’t want to pay the “expensive” $2,500 price tag for the .com, that will almost never build this dream app and ultimately will not pay $50,000 to buy a *****.app domain name just because it is the talk of the town for these 3 months.
.App is not different except for Google but that will wear off
No, sorry. .App is not going to revolutionize the internet with its unique security or revitalize the New gTLD aftermarket. New gTLD sales have been in a decline in the past 1-2 years. There have been a couple of outliers but these are not enough to reverse the trend. Good left-right combos have been and will be much better sellers than *****.app domains.
Most apps make little to zero money. And people in the US have almost stopped downloading new apps. They already have more that what they need or use. Don’t expect app owners to pay you big money for your .app domain. If you are satisfied getting $1,000 for your $200+ investment (if you are lucky to sell your domain in the first year) then sure. .App is perfect for you. But I am personally not working on these margins with this level of risk. Risk is the acquisition and renewal cost.
No, .app is not any different than the other New gTLDs except that it is run by Google. But the hype will settle down when people realize that Google will not build their dream app for them and make them rich.
In my humble opinion the right time to sell .app domains is NOW. While the hype is still alive. Of course a lot of people like to hold domains for many years. This is what I do. This is another reason that I didn’t buy .app domains. I am not a flipper. If you have 10 very good .app domains and you can afford to hold then hold. But if I got a 5 figure offer at this time for my mediocre or bad .app domains (that is 99,9%+ of all .app) I would sell immediately.
No, I don’t believe in .app in terms of domain name investing potential. Of course it will have good registration numbers. (Today .app has almost 200,000 registered domains.) People want to keep their app names registered defensively or like to keep their dreams alive. And there are a lot of smaller apps. $20 per year for a dream is nothing. This is how most of the domain name registrations are renewed each year. And apps were the hype dream for the past few years before crypto came along.
Of course there will be a few .app sales but please stop buying idiotic 2 word .app domain names. But there are very few good .app domains.
There have been about 10 *****app.*** domain name 5-figure sales. Odds are that you will not be rich selling .app domains.
A few final comments
.App is not exactly a “generic” New gTLD in the sense that .web will be. What you register must be describe something that can be an app that someone will have a use for. For example buying diamondring.app doesn’t make any sense to me. Maybe the domain owner can prove me wrong but come on people… The domain name diamondringapp.com is free to register as we speak.
BTW the value of ****app.com domains is not going down. It is going up with people that only know apps, now know .app domains, will learn about domain names and will soon try to buy the matching .com domain. Value will probably increase just slightly but more sales are coming. Then if an app is successful people will look to drop the “app” altogether and that is when the party begins.
No, .app is not the new .mobi. .Mobi was way worse and does not mean anything. It is like comparing .online and .onl. Yes, .onl does exist! If I see .app domains selling for 6 figures and being bought by domainers then can talk again…
.App has/had upfront fees, premium renewals and an SSL requirement that add an extra hurdle to everyone. At the moment you can’t park a .app domain but you can forward it to a secure marketplace.
Number of *****app.*** domains to have sold for 6 figures: 0.
Number of app.*** domains to have sold for 5 figures: 6
app.net 70,000 USD 2017-12-14 Sedo
app.me 50,000 USD 2012-03-31 GoDaddy
app.market 35,000 USD 2016-06-21 Rightside
app.link 30,000 USD 2016-04-07 Uniregistry
app.nl 23,125 USD 2014-12-03 Sedo
app.co 20,000 USD 2018-04-27 Sedo
Number of *****app.*** domains to have sold for 5 figures: 10 (or maybe less depending on how you count them).
The 2 highest keywordAPP.*** sales are probably as good as you can get:
socialapp.com 25,000 USD 2017-11-27 GoDaddy
cloudapp.com 24,000 USD 2012-03-14 GoDaddy (and cloudapp.com sold again for just 12,600 USD in 2013)
Number of *****app.*** domains to have sold ever: 602 (most are .com)
Average price of sold *****app.*** domains: $1,719
Percentage of *****app.*** domains to have sold for 4 figures or less: 97.34%
Number of *****app.*** domains with ***** being 2 words to have sold for more than $2,410: 5.
App.***** (new gtlds) to have ever sold: