GoDaddy will be migrating to Amazon Web Services (AWS)

Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ:AMZN), today announced that GoDaddy Inc. (NYSE: GDDY) will be moving to AWS, migrating the vast majority of its infrastructure as part of a multi-year transition.

GoDaddy will leverage the AWS services—including machine learning, analytics, databases, and containers—to innovate faster and to meet the needs of its customer growth around the world. AWS will enable GoDaddy to accelerate the delivery of its products and services, and easily deploy them globally in minutes, to its customers worldwide.

GoDaddy will now leverage AWS’s Amazon Elastic Container Service for Kubernetes (Amazon EKS).

GoDaddy is also using Amazon Elastic Compute Cloud (Amazon EC2) P3 Instances—one of the most powerful graphics processing unit (GPU) instances available in the cloud—to substantially reduce the time it takes to train machine learning models and increase the performance of its GoDaddy Domain Appraisals tool that helps customers understand the value of their domains.

Not sure how this will help the GoDaddy Domain Appraisals tool as the algorithm used seems to be pretty basic and produces very bad results. A faster GPU can’t save a poorly designed algorithm. There is no sign of a machine learning model in the GoDaddy domain name appraisal tool.

In addition, GoDaddy and AWS are working together to incorporate some of GoDaddy’s domain technology and website building products—Managed WordPress and GoCentral—into the AWS experience to provide AWS customers with an array of tools for quickly finding a domain name and building their online presence.

“As a technology provider with more than 17 million customers, it was very important for GoDaddy to select a cloud provider with deep experience in delivering a highly reliable global infrastructure, as well as an unmatched track record of technology innovation, to support our rapidly expanding business,” said Charles Beadnall, Chief Technology Officer at GoDaddy.

“AWS provides a superior global footprint and set of cloud capabilities which is why we selected them to meet our needs today and into the future. By operating on AWS, we’ll be able to innovate at the speed and scale we need to deliver powerful new tools that will help our customers run their own ventures and be successful online.”

“As a large, high-growth business, GoDaddy will be able to leverage AWS to innovate for its customers around the world,” said Mike Clayville, Vice President, Worldwide Commercial Sales at AWS.

“Our industry-leading services will enable GoDaddy to leverage emerging technologies like machine learning, quickly test ideas, and deliver new tools and solutions to their customers with greater frequency. We look forward to collaborating with GoDaddy as they build anew in the cloud and innovate new solutions to help people turn their ideas into reality online.”

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About Konstantinos Zournas

Konstantinos studied Computer Engineering and Computer Science in London and lives in Athens, Greece. He works on domain names, websites and software development. Has been online since 1995 & domaining since 2002.

4 comments

  1. Smart move by GoDaddy. The majority of its customer complaints are related to web hosting services. Now, using a well-established platform in the cloud, they will be able to deal with fewer problems.

    I agree that nothing will fix wildly inaccurate appraisals often churned out by their tool. That, requires a lot of GPU time on AI systems costing millions of dollars.

  2. I think GoDaddy should have the gang at Namebio.com help them with their domain appraisal tool.
    Their appraisals would be more accurate if they did get them to help with their algorithm.
    Plus, historic domain sales would include more than just Afternic.com sales.
    Afternic.com domain sales are only a small portion of overall domain names sales.

  3. Hello Konstantinos,
    Any organization that entrusts their In house data to any public cloud platform endangers their end Users to Breach. The Digital pipeline is full of Hackers that are salivating at companies entrusting their valuable data to any Public Cloud platform. We sense huge train wreck ahead.
    JAS

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) Former (Rockefeller IBEC Marketing Intelligence Analyst/Strategist) (Licensed CBOE Commodity Hedge Strategist)
    (Domain Master )http://www.UseBiz.com

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