OnlineDomain.com Domain Name News & Opinions
.CLUB sold a total of 475 premium domain names in Q1 via auctions, through the registrar channel and aftermarket platforms, and directly by the registry, generating over $500,000 in total topline premium name sales for the first quarter of 2017.
In January, the registry launched the .CLUB Broker Program and 60-month, no interest, easy payment plans for names priced at $500 or more at www.get.club.
As of March 31, 2017, 88 names were sold directly by the registry at get.club. 85 of the names are being paid in installments as part of the easy payment program. The total topline value of the 85 subscription names is $320,844.60. Participants in the .CLUB Broker program were responsible for 78 or approximately 89% of the names sold at get.club.
There have already been a number of live sites up and running under the easy payment program, including News.club, Loan.club and others.
In Q1 351 names were sold through the .CLUB tiered premium program by 30 different registrars in 13 different countries. 4 names were sold in the NamesCon auction in January.
Total topline premium name sales for Q1 2017, from all sources, came to $505,139.40, which is more than 50% of the total 2016 premium sales of $941,121.78.
As of March 31, 2017, total topline cumulative sales of registry reserved premium .CLUB names came to $4,844,428.45.
Notable sales in Q1 2017 included Seniors.club and Pet.club for $18,000 each, and Photo.club for $10,000. (For all .CLUB premium names, the premium fee is one-time only, and renewals are at the low standard registration fee.)
A list of participating registrars in the tiered premium names program is available here. To download lists of the tiered premium names available through the registrar channel on a first come, first served basis, click here. The top premium tiers available through the registrar channel are names priced up to $10,000. Higher value names are available through Sedo.com, Afternic.com, Right of the Dot, and at get.club.
In January, .club started offering registry-backed payment plans for all premium names sold directly by the registry and priced at more than $500. With 60-month, interest free payments, a $1,000 name can be had for less than $17/month. In conjunction with launch of the easy payment plan, .club introduced the .CLUB BROKER PROGRAM. Approved brokers are issued a unique code they can pass along to their customers. The code will automatically offer a 10% discount to the purchaser and earn commission for the broker the code is assigned to. Interested brokers can get more details and apply for their unique code at www.get.club/broker.
This report below reflects all public registry reserved topline premium name sales that occurred and closed during Q1 2017.
Q1 2017 – OVERVIEW
During the months of January, February and March, a total of 475 premium names were sold by 30 different registrars as well as Sedo and directly by the registry. There was one auction (NamesCon) during the quarter. Total topline sales for Q1 were $505,139.40. GoDaddy was the top registrar during the quarter with 197 sales totaling $89,298.03. NameCheap sold 46 names for a total of $14,001.62 and Sedo sold 32 names for a total of $13,500. 4 names were sold in the NamesCon Auction for a total of $12,800.
The Q1 premium name sales were made by registrars in 13 different countries, including the U.S., China, Russia, France, The Netherlands, Ukraine, Germany and more.
Here are the sales by registrars over $1,000 for Q1 2017:
| Name | Registrar | Retail Price |
| photo.club | RegistryGate GmbH | $10,000.00 |
| russian.club | URL Solutions, Inc. | $7,498.61 |
| bingo.club | GoDaddy.com, LLC | $6,999.99 |
| history.club | GoDaddy.com, LLC | $4,999.99 |
| watch.club | GoDaddy.com, LLC | $4,999.99 |
| curling.club | GoDaddy.com, LLC | $2,999.99 |
| swim.club | GoDaddy.com, LLC | $2,999.99 |
| jack.club | GoDaddy.com, LLC | $2,999.99 |
| journalist.club | RU-CENTER | $2,870.55 |
| bridge.club | Crazy Domains FZ | $2,856.74 |
| kinky.club | 101domain | $2,113.00 |
| ravens.club | GoDaddy.com, LLC | $1,999.99 |
| vacationhome.club | GoDaddy.com, LLC | $1,999.99 |
| time.club | GoDaddy.com, LLC | $1,999.99 |
| promo.club | GoDaddy.com, LLC | $1,999.99 |
| dnb.club | GoDaddy.com, LLC | $1,999.99 |
| wash.club | GoDaddy.com, LLC | $1,999.99 |
| jewel.club | GoDaddy.com, LLC | $1,999.99 |
| antique.club | GoDaddy.com, LLC | $1,999.99 |
| extra.club | GoDaddy.com, LLC | $1,999.99 |
| slotmachines.club | GoDaddy.com, LLC | $1,999.99 |
| land.club | GoDaddy.com, LLC | $1,999.99 |
| muscle.club | GoDaddy.com, LLC | $1,999.99 |
| milliondollar.club | GoDaddy.com, LLC | $1,999.99 |
| berlin.club | united-domains AG | $1,990.00 |
| affair.club | NameCheap, Inc. | $1,830.47 |
| brew.club | NameCheap, Inc. | $1,830.47 |
| core.club | NameCheap, Inc. | $1,830.47 |
| deluxe.club | Uniregistrar Corp | $1,548.85 |
| auctions.club | Uniregistrar Corp | $1,548.85 |
| moscow.club | URL Solutions, Inc. | $1,506.61 |
| fish.club | URL Solutions, Inc. | $1,506.61 |
| electro.club | RU-CENTER | $1,445.05 |
BONUS REPORT:
Nearly $1 Million in .CLUB “LL” Names Sold to Date – 234 “LL.club” names have sold at an average of more than $4,000 each
Two letter (“LL”) domains are in limited quantity as there are only 676 possible combinations. .Club did an analysis of where the extension stands with its own “LL.club” inventory.
In summary, .club has sold just over 1/3 of the available LL.club domains for a total of $940,715.19, at an average price of $4,020.15 per domain.
Here are the details:
- Number of LL.club names sold: 234
- Total of LL.club names sales: $940,715.19
- Average sales price per LL.club name: $4,020.15
- 31club names sold for $5,000 or more
- 191club names sold for $4,000 or more
- Number of remaining LL names available: 442
According to .CLUB CEO Colin Campbell, “We continue to see a healthy market for our premium names, including our LL names. With one third of our LL inventory already sold for strong prices, we expect their value to increase, as well as the value of our remaining LL names.”
Here are the 31 LL.club names that sold for $5,000 or more:
| Domain | Price |
| mj.club | $15,000.00 |
| pc.club | $9,750.00 |
| tt.club | $7,788.00 |
| ly.club | $7,751.00 |
| dj.club | $7,200.00 |
| zq.club | $6,600.00 |
| bj.club | $6,150.00 |
| qc.club | $6,050.00 |
| zj.club | $6,001.00 |
| qb.club | $5,899.00 |
| ds.club | $5,751.00 |
| js.club | $5,750.00 |
| co.club | $5,655.00 |
| jc.club | $5,500.00 |
| pk.club | $5,500.00 |
| xx.club | $5,338.27 |
| sq.club | $5,251.00 |
| jd.club | $5,250.00 |
| ym.club | $5,250.00 |
| yx.club | $5,250.00 |
| cg.club | $5,000.00 |
| dk.club | $5,000.00 |
| gw.club | $5,000.00 |
| gz.club | $5,000.00 |
| hj.club | $5,000.00 |
| kf.club | $5,000.00 |
| pj.club | $5,000.00 |
| tb.club | $5,000.00 |
| yc.club | $5,000.00 |
| yq.club | $5,000.00 |
| zs.club | $5,000.00 |
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These sales don’t even come close to offsetting their marketing costs since day 1, going back to 50 cents, and all the buses etc… they spent many millions. Much was realized from China during the good old day of 2015.
Not sure if the business model works yet, or if it is more of a hamster wheel turning.
Thanks for sharing Konstantinos, I’m excited with my letest registration of the premium Asset.Club
Most people won’t even make it to 5 years, (i.e. they’ll hand the keys back) given it is mostly on credit I don’t think it is accurate to call payments due years down the track as sales now. They would have received about $10k of that $380,000.
Without those “on credit” sales being included in the tally the numbers would be down 30%.
Is flippa a good place to sell domain? I want to sell 786.club and cents.club.
They have put most of these money into marketing to my understanding. Marketing is expensive.
Seems worth it.