The .club premium name sales continued at a steady pace for .CLUB in Q4 2016 and throughout 2016.
During 2016 nearly 2,000 premium .CLUB names were sold, via auctions, through the registrar channel and aftermarket platforms, and directly by the Registry, generating nearly $1 million in total premium name sales for the year.
The .CLUB released an additional 9,000 new premium names to the registrar channel on December 13th, including many names that had not been available through Registrars before.
Total premium name sales for Q4 2016, from all sources, came to $112,180.39.
Total premium name sales for the full year of 2016 came to $941,121,78.
As of December 31, 2016, total cumulative sales of registry reserved premium .CLUB names came to $4,339,289.05. Notable sales in 2016 included $37,894 for the name S.club, sold in the Aliyun auction in China, and $25,000 for the name Lending.club, sold by the Registry to the company Lending Club. For all .CLUB premium names, the premium fee is one-time only, and renewals are at the low standard registration fee.
Q4 and the 2016 Year in Review
In December .club added 9,000 additional names to its tiered premium inventory. As in the past, the top premium tiers available through the
registrar channel are names priced up to $10,000. Higher value names are available through Sedo.com, Afternic.com, Right of the Dot, and at get.club.
This report reflects all public registry reserved premium name sales that occurred and closed during Q4 2016 and the full year of 2016.
Q4 2016 – OVERVIEW
During the months of October, November and December, a total of 212 premium names were sold by 30 different registrars as well as Sedo and direct by the Registry. There were no auctions held during the quarter.
Total sales for Q4 were $112,180.39.
GoDaddy was the top registrar during the quarter with 78 sales. Chengdu West in China was next with 27 premium name sales, followed by NameCheap with 19 sales. .CLUB’s premium name sales were made by registrars in 13 different countries, including the U.S., China, Russia, France, The Netherlands, Japan, Germany and more.
During the quarter 2 names were sold by Sedo and 4 names were sold direct by the Registry. Retail prices during the quarter ranged from $41.92 to $8,760.06 (for K8.club, sold by Name.com.)
Also in Q4 China’s Ministry of Industry and Information Technology granted a license to .CLUB’s Beijing based wholly foreign-owned entity (WFOE) company, making .CLUB among the very first foreign registries of a new gTLD to be formally approved by the Chinese government.
.Club expects this approval to have a very positive impact on the continued growth of .CLUB in the Chinese market in 2017.
Here are the top 25 .club domain sales for Q4 2016:
2016 represented another big year of growth for .CLUB. Registrations grew by 64% from 557,783 at year-end 2015 to 914,208 at December 31, 2016, according to data from ntldstats.com.
In 2016 .club held 7 different auctions, starting with the NamesCon/RightoftheDot auction in January and including 4 auctions specifically targeting the Chinese market. Total auction revenue for 2016 was $283,374.94, or 30% of the annual total premium name sales.
A total of 45 different Registrars made sales of .CLUB premium names in 2016, as well as Sedo and the Registry itself. The top three performing registrars in terms of volume (excluding auctions) were EJEE, which sold 946 premium names, GoDaddy, which sold 309
premium names, and Chengdu West, which sold 239 names. In terms of revenue, the top three (excluding auction revenue) were GoDaddy, which sold $168,996.41, EJEE, which sold $126,251.55, and Chengdu West, which sold $33,611.50. The Registry directly sold 18 names for a total of $110,125.55.
Total premium name sales for 2015 came to $941,121.78.
In 2016 .club saw a number of brands purchase premium names and premium names used to launch new brands. In addition to the sale of Lending.club to Lending Club, the premium names Prime.club, Alexa.club and Fire.club were all purchased by Amazon. Opera.club was
purchased by the company behind the Opera Browser, and .club saw premium names like Gear.club and Chaos.club launch attention getting brands, with the Gear.club racing game reaching the top of the app store charts, and Chaos.club being featured in VOGUE.