Canon Inc. announced that the Company has gone live with a renewed global website employing a domain name that departs from the traditional location-specific “www.canon.com” to the new “global.canon” proprietary domain name. The launch marks Canon’s first use of the “.canon” top-level domain1 (TLD) since acquiring it in February 2015.
Until now, the URL used for Canon’s global website was “www.canon.com”. The domain name canon.com now redirects to global.canon.
Regional websites like csa.canon.com (Canon Solutions Amarica) and cla.canon.com (Latin America Group) are still using the canon.com domain name. The Company plans to extend the “.canon” domain name to other Canon Group sites in the future.
Canon attributes the change to the ease remembering the .canon TLD and that visitors will trust that it only hosts reliable information: “Because “.canon” can only be used by Canon Group companies and services, visitors to sites that use the new TLD can easily confirm their authenticity and be assured that the information they contain is reliable. Additionally, by leveraging the simplicity of the TLD, which is easy to remember and easy to understand, Canon aims to enhance the Company’s global brand value.”
The TLD “.canon,” which makes use of Canon’s company name in the right-most side of the web address, is based on the new generic Top Level Domain (gTLD) Program.
Canon conducts business activities around the world, providing information and services over the Internet to not only the Company’s customers, business partners and shareholders, but to all stakeholders in countries and regions across the globe. For now the Canon Global website is available in English only. Plans call for other languages to be added in the future with Japanese to be included by the end of the year.