How To Use Search Engine Marketing (SEM) To Monetize Domain Names (video)

GoDaddy had a Google hangout yesterday titled: “How to use Search Engine Marketing (SEM) to Monetize Domain Names”.

During this presentation, Michael Stricker showed how Google is ranking the new Top-Level Domains. Are they among the Top 1 Million websites in SERPs? Listen as Mike busts myths about new gTLDs.

*   Find some quick wins for branding and visibility.
*   How can domain names help defend brand reputation?
*   What’s required of a top-performing domain name?
*   What changes for those who buy-and-hold, flip, or own and operate domains?

This is the video of the Google hangout:

Michael Stricker is an international speaker who markets the leading research tool for Competitive Intelligence as U.S. Marketing Director of SEMrush. Hundreds of digital marketing consultations and decades of agency experience have delivered millions of impressions to web-based businesses, to strategically achieve business goals. Michael has spoken at BrightonSEO, Pubcon, Ad:Tech, ClickZ Live, Etail, HERO Conference and SMX East, on the LinkedIn Podcast, and contributes to blogs such as CIO.com, B2Community and SEMrush.com.