Donuts Inc., the largest registry for new domain names, like .guru, .media and .photography, said today that Google has added nearly 90 of the company’s domain options to its domain name sales platform, bringing a more diverse set of new domains to its system.
In beta in the United States since last year, Google Domains is a new sales channel for Donuts and other new registries, and offers a wide array of registration choices.
“Google’s entry into the retail space was a game-changer in the industry,” said Donuts CEO and co-founder Paul Stahura. “As a fellow registry operator, Google is proving that they’re serious about the expansion of the Internet, and they have the worldwide reach and visibility necessary to bring additional customers into the universe of new domains.”
“Google’s advocacy of expanded domain options indicates the ongoing need for new and fresh domain name choices.”
Nearly 8 million names have been registered across new domains since early 2014.
“These new choices are creating new opportunities for big brands, small businesses and entrepreneurs who want to stand out. Individuals and businesses alike are opting for the hundreds of new choices available today so that they can better tell the world who they are and what they do. New domain names allow for web addresses that are highly creative to the left of the dot, and highly specific to the right of the dot.”
“New endings are continuously opening up to the web, like .legal, .accountants and .services, and can help you create a name that matches who you are and what you do,” said Ben Fried, Google VP and CIO, in a blog post.