Radix registry has put .Online ads on over 35 bus shelters in San Francisco.
They also have a fun digital truck doing the rounds in San Francisco with .tech and .online videos. The truck will be visiting several popular locations like Berkley, the Union Square, The Giants/Diamond Backs game, TechCrunch’s Disrupt ’15, Dreamforce ( a Sales Force Conference that has over 30k attendees) etc., with brand ambassadors interacting with audiences and spreading more awareness about new domain extensions.
Radix registry is also ramping up their online marketing efforts and have already planned aggressive campaigns focusing on end users. Radix is looking at taking .online to customers in all forms possible, so it eventually becomes one of their primary choices when picking a domain name.
Next week TechCrunch Disrupt is kicking off on 21st Sept and the city will see a lot more of .tech too.
Good effort. And good to see support of their brand.
This just in, in nyc 5$ million investment into MadeInNyFashion.nyc initiative.
http://www.digital.nyc/news/nyfw-kicks-splashy-5m-made-ny-campaign-touting-local-designers
The city kicks off New York Fashion Week Thursday with a new $5 million investment designed to tout, support and nurture the Big Apple’s fashion industry.
Most noticeable to non-fashionistas will be a blitz of “Made in NY” ads to run on 75 buses, 600 taxi tops, five billboards, and in ferry and airport terminals and fashion publications, according to the New York City Economic Develoment Corporation. The ads feature the work of local designers such as Prabal Gurung, Public School, Chromat, A-Morir, Rosie Assoulin, Tim Coppens, Ohne Titel, Eugenia Kim and Alexis Bittar. The campaign, which is starting now, will run through Oct. 15.
I personally have seen those banner in a few places in NY already.
This is the power of city backing, and location based domain. The longer its around, the more momentum its getting. I seen quiet a few over the past year, but this has to be the biggest one so far, that’s not fueled by Bloomberg defensive names 🙂 but by actual cash.
With more and more people accessing the Internet via mobile any extension with more than 3 characters is asking for typos.
Short is apparently sweet and the market is showing that with recent prices for short .com and cctlds.
Having to type in 7 characters PLUS your domain name to get visitors to a website?????
You only seem to care about length and not quality. What about e.g. ads.online vs adsonline.com?
The market likes short and easy to type domains.
I like ads.online and many other new gtld combo’s but we all know where surfers end going.
The.Market
The.Market is a platinum rightside domain. It is for sale probably for 6 figures and a 4-figure renewal.