Radix announced the addition of .tech to its portfolio of new gTLDs. .Tech is an extension dedicated to the technology community, created and conceived for use by startups, software, hardware, hi-tech corporations and technical professionals.
Leading new gTLD applicants including Donuts, Uniregistry, TLDH and Google originally applied for the extension. The contention was settled through a recently concluded ICANN auction. Through an arrangement with the winning company, dot Tech LLC, Radix now has the rights to run the .tech namespace.
“We are delighted to add .tech to our TLD portfolio. This new extension will represent the ever growing community of users who truly understand the power of the internet, and appreciate the value of a powerful identity online. As a techy at heart, this is an extension that I can personally relate and connect with the most.” states Bhavin Turkahia CEO of Radix Registry.
There are close to 800,000-registered domain names that include the word “tech” with an estimated 200,000 such new domains registered every year.
Apart from working with its Registrar partners, Radix plans to enthusiastically market .tech directly to its target users via advertising, direct marketing campaigns and events that attract the tech enthusiasts and start up communities like SXSW and TechCrunch’s Disrupt.
Slated for a Q1 2015 launch, .tech is Radix’s 5th uncontested extension after .press, .host, .website and .space.