.NYC launched today and the 1st day results are not as good as expected. .NYC added 20,455 domains after its general availability launch. So it now has a total of 26,853 registered domain names.
I guess the Nexus policy hurt the .nyc registration numbers today.
Yesterday, .NYC had 6,398 domains in the zone files and most of these were priority domains bought in the NYC landrush for an extra fee (about $70). This 6,398 number included some domains that the registry has registered for its own use, some pioneers domains and of course sunrise domains registered by trademark holders.
There were 368 sunrise domain registrations. Any registry is allowed to register up to 100 domains for it’s own use and give out another 100 as part of the New gTLD founder’s program.
Also this 6,398 number did not include any of the domains that are to be auctioned in a few weeks. In the case of duplicate registration requests for domains, auctions will be held to determine the owner, scheduled between October 23 and November 6.
Today the 8th of October, .NYC became available for everyone to register for a $25 to $30 price on most registrars. Everyone in New York that is because only individuals & businesses with a physical address in New York City are eligible to purchase a new .NYC domain name.
.NYC has a pretty strict Nexus policy that only allows people and businesses with a valid physical New York address to register a .nyc domain name. Not even a P.O. Box address is allowed. This means that you can’t lease a .nyc domain name to a third party that doesn’t meet the nexus requirements.
.NYC did not have the most successful New gTLD launch yet. .London had 35,056 domains after its first day. Nevertheless .NYC is already ranked 17th among all New gTLDs. Both .London and .NYC priority program domain name auctions are pending.
(I am always comparing the same first hours from their 1st day for all New gTLDs. The hours between General Availability and the first zone files update.)