Frank Schilling: “This is one of the most exciting times in naming since the large scale adoption of .com names”

Uniregistry registrar sent out a press release to promote the New gTLDs that are available to register.

The press release talks about the dozens of New gTLDs and mainly promotes Uniregistry’s strings: .guitars, .sexy, .link, .pics and .photo.

“As the Internet has evolved, name endings have shifted from original extensions like .gov and .mil, for government and military, to the ubiquitous .com for commerce,” said Frank Schilling, managing director of Uniregistry. “Since that time, many of the most marketable .com domain names have been taken, making it harder for people and businesses to register a great available name at a low price. New domain names provide a greenfield of choices and an opportunity to register logical, good and obvious name alternatives at low prices.”

“We’ve all seen website addresses that are long, confusing or simply don’t reflect the nature or purpose of the website,” Mr. Schilling added. “Our introduction of new domain endings is making it easier for companies and individuals to explain what they do, and to gain visibility in searches for their products and services.”

“This is one of the most exciting times in naming since the large scale adoption of .com names and it will profoundly change the Internet naming landscape over the next ten years. Nobody should miss the opportunity to stake a claim. The opportunity to register meaningful, generic domain names that can be resold in future, at low registration prices today, hasn’t been this great since the birth of .com,” said Mr. Schilling.

Here is the complete press release from Uniregistry:

Uniregistry Corp., a leading International registrar of domain names, has launched an entirely new portfolio of domain endings designed to help people and businesses expand their reach on the internet and make their online presence stronger.

Dozens of unrestricted domain endings are available from Uniregistry including .guitars, .sexy, .link, .pics and .photo.

“As the Internet has evolved, name endings have shifted from original extensions like .gov and .mil, for government and military, to the ubiquitous .com for commerce,” said Frank Schilling, managing director of Uniregistry. “Since that time, many of the most marketable .com domain names have been taken, making it harder for people and businesses to register a great available name at a low price. New domain names provide a greenfield of choices and an opportunity to register logical, good and obvious name alternatives at low prices.”

Uniregistry’s .guitars ending is designed for guitar manufacturers, sellers, musicians and other entities that focus on guitars and guitar music. Names like livemusic.guitars and reallycool.guitars are available now at registration prices!

The .link ending allows users to connect to information they seek and has available choices like mybranding.link, hotticket.link, helpme.link, myvacation.link, canaryislands.link, yourbrand.link, hipster.link.

The new .sexy domain is created for a wide range of applications, from modeling and fashion to entertainment and promotional events. Virtually every first name last name combination is still available!

The .photo extension provides a more logical Internet address for camera manufacturers and retailers, photographers, photography clubs and related organizations. Names like wakeboard.photo, winterwedding.photo, deepsea.photo, africansafari.photo, cameraman.photo are still available.

“We’ve all seen website addresses that are long, confusing or simply don’t reflect the nature or purpose of the website,” Mr. Schilling added. “Our introduction of new domain endings is making it easier for companies and individuals to explain what they do, and to gain visibility in searches for their products and services.”

These new domain extensions from Uniregistry are available now via www.uniregistry.com and other accredited registrars. Uniregistry plans to introduce a series of additional domain extensions throughout the remainder of 2014 and 2015.

“This is one of the most exciting times in naming since the large scale adoption of .com names and it will profoundly change the Internet naming landscape over the next ten years. Nobody should miss the opportunity to stake a claim. The opportunity to register meaningful, generic domain names that can be resold in future, at low registration prices today, hasn’t been this great since the birth of .com,” said Mr. Schilling.

About Uniregistry
Uniregistry brings unique, meaningful online naming solutions to end-users. Launched to the public in 2014, Uniregistry reflects our vision for an intuitive and reliable user domain name experience on top of world-class infrastructure. We sell domain names in new extensions as well as the classics. This full-service model allows us to provide customers with an easier, more exciting experience. Uniregistry also provides a full spectrum of Brand Services, including backend registry services to brands, ccTLDs, and other generic top-level domain (gTLD) applicants. Additional information is available at http://www.uniregistry.com and Uniregistry.link.

Sold.Domains

About Konstantinos Zournas

Konstantinos studied Computer Engineering and Computer Science in London and lives in Athens, Greece. He loves domains and building websites. He is online since 1995, learned about html in 1996 and got into domains in 2002. He started the OnlineDomain.com blog in 2012.

27 comments

  1. It will take years to stop people from typing .com onto the end of everything. imo.
    Most of the examples listed are available at godaddy for about $2-4 each with a discount code. If you don’t have the .com version of your new gtld you will be giving traffic away for years.

    • Steve- you say it will take years but i ask you what, specifically, will ever take place that will make consumer action change? Seems obvious to me that the g’s are destined to fail. And that it wont take years but weeks.

      • Some may be adopted over time if the registry has deep pockets. If not then unfortunately they will go to the bin.
        Even cctld traffic bleeds to the .com.
        I have many cctlds and just the other day I was speaking with a potential client about an email address on a .ca and they added the .com on the end.
        .ca.com ??? there is no extension like that but .com is BURNED into everyone’s brain so many naturally add it to anything you say.
        Cheers.

      • There is no extension ca.com but there is a domain .ca.com and if it was properly setup it would catch this kind of traffic.

      • It has been 6 months since the 1st one came out so a lot more than “weeks” has passed.

  2. I’m no longer sure about slow adoption of gTLDs though there will be some slippage of traffic.

    Related example of consumer behavior: I don’t believe anyone can dispute the RAPID adoption of mobile technology; notpads, iPads, laptops, cell-links to car radio voice GPS, etc.

    A year ago, I was sitting in a fast food restaurant in a tourist area and a couple in their 60s walked in with iPads in hand. They were referencing the large maps on the iPad.

    There are far too many people on both sides of the TLD fence to expect a reasoned assessment of consumer adoption, so essentially, consumer habits are up for grabs.

    • The consumer behavior changed because of devices and tech that changed peoples. New TLDs don’t accomplish any of this.

      • Meant to say “changed people’s lives”

      • I’m not sure I understand your point. TLDs don’t have to DO anything. TLDs only have to facilitate the communication goal of an end user. That’s all.

        Let’s re-visit hardware: There are a hundred models of cars; some more popular than others. A few were first to market and others arrived late.

        Does it make sense to trash-talk against the car models that arrived to market late? Of course not.

        Domain portfolio owners who trash-talk against ALL the new gTLDs while claiming some kind of holier-than-thou ethics just sound foolish.

        I remember all the NOISE about how bad .org and .info TLDs were.

        Please continue to listen to the noise because we’re finding some great domain names for our projects.

        Thanks.

    • Can you please define what “rapid” is?
      Companies had been trying for years to produce a tablet with no luck. Then when the time was right you saw this rapid adoption.

      • What possible difference does it make, to this discussion, how I define “rapid”?

        Apple sold 51 million iPhones and 26 million iPads in Q1 of 2014.
        http://www.theverge.com/2014/1/27/5350106/apple-q1-2014-earnings

        Consumers will welcome any website and web service and domain name that is accessible and helps them obtain what they need or want.

        Generally speaking from only my experience and observations, it was only a few years ago that web developers were debating the merits of fixed-format web pages viewed on laptops or desktop computers versus responsive designs viewed on iPhones and iPads, etc. The metrics I saw a couple of years ago showed that the number of mobile device users as a percentage of desktop users was increasing fast enough that it made since to build websites using a responsive design. I’m aware of a large real estate company CEO who thought it would be 5 years before consumers shopped for homes using mobile devices. These are the same real estate folks who apparently didn’t realize that 80%-ish of real estate buyers were already searching online before calling an agent.

        It’s up to each of us to choose a business model and get to work.

        Good luck.

      • Because if New gTLDs are rapidly adopted in year 19 to year 20 from now it makes a difference.

        Apple sold 26 million iPads in 2014 but the first tablet was released in 1993:
        “Apple Computer announces the Newton PDA, also known as the Apple MessagePad, which includes handwriting recognition with a stylus.”

        New gTLD adoption could come in 3-5 years, 20 years or never.

      • I remember reading there were actually big business people saying “Who would ever use a tablet”. And they thought all that research was going to waste.

  3. Yeah. Exciting times. Reminiscent of the Titanic going down.

  4. I’m sure it’s an exciting time for FS/Uniregistry and the other gtld registries. For domainers, it’s 99% hype, noise and junk.

  5. If you were to pay me to come up with domains that would make semi-sense using any of those five gtlds, id be challenged to do so. Seriously! Not just saying that. The weird thing is that the same can be said of practically all of the other gtlds too. And just for fun, lets say I were to stumble upon one that made a bit of sense, bet you a donut (!) that it will be declared a premium with a high renewal fee.

    Thegtldsarea.TOTALFAIL

    • Uniregistry’s New gTLDs have most ir not all of the good domains reserved.
      That is why Frank is one of the top domainers!
      Not that I am a big fan of all of the 5. .Link and .Photo would have a few good domains.

  6. Pump. Pump. Pump

  7. Why are you all so worried ? If it’s going to fail then why even waste your time to keep posting the same all over the places 🙂 Go earn some good money with whatever you do guys !

  8. @pax — because we respect and care about fellow domainers, that’s why. When we see sponsored bloggers saying how great ass.wipe is as a gtld and how gtld’s are the second coming, and how children of the future need it along with oxygen to survive, we owe it to our other domainers to set them straight and to remind them that this half-baked idea has already been tried and failed several times before. No difference this time around at all, just a new crop of suckers with more money in their wallets.

  9. The gtlds are getting stoopider and stoopider by the minute. How about YourName.Stoopider?

  10. I see some value in a keyword.whatever, But all the examples given were of keywordkeyword.whatever. Slick that way know matter how creative you get they got one up on you. ..Umm So we have to get our customers/users to remember the .whatever and a minimum of 2 keywords because most 1 keyword domains are pretty much reserved or taken, The Only Value I see is in good 1 keyword .whatevers. Any 2 keyword .com is better than the equivalent 2 keyword .whatever. Lets compare Apples to Apples. Not our Apples to your magic fruit:)

  11. Two words not good??? CreditCard.guide …. NewCar.reviews …. PetFood.supply

    I would say that these might be good uses of the new G’s .

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